Foundations of Digital Marketing and E-commerce
Completed by Ray Mari Paulo Buaya
May 29, 2025
12 hours (approximately)
Ray Mari Paulo Buaya's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Performance marketing
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: E-Commerce
- Category: Performance Measurement
- Category: Brand Awareness
