Digital Marketing Strategy and Planning

Completed by Samantha Sherbutt

May 30, 2022

Approximately 9 weeks to complete.

Course Certificates Completed

Digital Strategy and Business Opportunity

Digital Channel Planning and E-Commerce Strategy

Digital Leadership and Digital Strategy Execution

View certificate for Samantha Sherbutt, Digital Marketing Strategy and Planning, offered through Coursera. This Specialization introduced the core components of digital marketing and the purpose of digital strategy development. It covered the basic techniques, skills, and behaviors required in order to lead, develop, and nurture high-performing teams that are capable of successfully executing and optimizing a digital strategy. It also explained how to use digital channel planning, e-commerce, and other methods to provide consumers with a consistent brand experience across all touchpoints. Learners who successfully complete this Specialization will be awarded the Certified Digital Marketing Associate (CDMA) certification from the Digital Marketing Institute.

Course Certificates

Earned after completing each course in the Specialization

Digital Strategy and Business Opportunity

Digital Marketing Institute

Taught by: Digital Marketing Institute & Cathal Melinn

Completed by: Samantha Sherbutt by May 27, 2022

3 weeks of study, 4-10 hours/week

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Digital Channel Planning and E-Commerce Strategy

Digital Marketing Institute

Taught by: Digital Marketing Institute & Cathal Melinn

Completed by: Samantha Sherbutt by May 27, 2022

3 weeks of study, 4-10 hours/week

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Digital Leadership and Digital Strategy Execution

Digital Marketing Institute

Taught by: Digital Marketing Institute & Cathal Melinn

Completed by: Samantha Sherbutt by May 30, 2022

3 weeks of study, 5-10 hours/week

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