Strategic Brand Management
Completed by Binoy Sarkar
October 7, 2024
33 hours (approximately)
Binoy Sarkar 's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Brand Loyalty
- Category: Brand Awareness
- Category: Product Lifecycle Management
- Category: Marketing Management
- Category: Cross-Channel Marketing
- Category: Business Metrics
- Category: Consumer Behaviour
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Portfolio Management
- Category: Integrated Marketing Communications

