AI for Marketing
Completed by Michael Ormsby
February 22, 2026
33 hours (approximately)
Michael Ormsby's account is verified. Coursera certifies their successful completion of AI for Marketing
What you will learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you will gain
- Category: Campaign Management
- Category: Real Time Data
- Category: Social Media Marketing
- Category: Generative AI Agents
- Category: Marketing Analytics
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Automation
- Category: Performance marketing
- Category: Email Automation
- Category: AI Workflows
- Category: Data Ethics
