Marketing in a Digital World
Completed by Eng Li Shan
November 7, 2024
28 hours (approximately)
Eng Li Shan's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Customer Engagement
- Category: Strategic Marketing
- Category: Digital Transformation
- Category: Market Dynamics
- Category: Marketing Planning
- Category: Earned Media
- Category: Marketing Management
- Category: Brand Management
- Category: Marketing
- Category: Shared Media
- Category: Digital Marketing Tools
