Foundations of Digital Marketing and E-commerce
Completed by John Erwin Mendoza Rustia
June 11, 2022
12 hours (approximately)
John Erwin Mendoza Rustia's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Performance marketing
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: E-Commerce
- Category: Performance Measurement
- Category: Brand Awareness
