- Digital Marketing
- Data Analysis
- Business Metrics
- Key Performance Indicators (KPIs)
- Statistical Reporting
- Marketing Communications
- Digital Advertising
- Presentations
- Social Media Strategy
- Marketing
- Performance Reporting
Measure and Optimize Social Media Marketing Campaigns
Completed by katelyn morgan
March 24, 2025
10 hours (approximately)
katelyn morgan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
