Design and Product

A UX designer usually focuses on a portion of the design process, making sure a product is optimally designed for user experience. A product designer might focus on the entirety of the process, including ensuring a product fits a company’s business needs. UX designers might also work more heavily in the initial design stage of the product, while product designers often work to improve existing products.

A product designer often works with UX designers and is generally expected to have a good understanding of UX principles. Plus, sometimes the two titles are used interchangeably, which can lead to understandable confusion.‎

It can be easy to confuse a digital designer with a graphic designer, but there are differences. The key distinguishing feature is digital design's interactivity. A digital designer employs movement, animation, audio, video, and other interactive elements for digital formats such as websites and apps. A graphic designer's output is more likely to be static and intended for a format like print. ‎

According to the US Bureau of Labor Statistics (BLS)*, web development and digital design roles are projected to grow much faster than average. A 16 percent growth rate is estimated for these jobs between 2022 and 2032. The median pay in the US as of 2022 was $80,730 per year, according to the BLS.

*US Bureau of Labor Statistics. "Occupational Outlook Handbook: Web Developers and Digital Designers, www.bls.gov/ooh/computer-and-information-technology/web-developers.htm." Accessed January 26, 2024. ‎