Marketing

Marketing courses teach strategies for influencing customer behavior throughout the customer lifecycle. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.

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Graphic Design

Graphic Design

California Institute of the Arts
SPECIALIZATION
Rated 4.7 out of five stars.
Digital Marketing

Digital Marketing

University of Illinois at Urbana-Champaign
SPECIALIZATION
Rated 4.5 out of five stars.
Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

University of California, Davis
SPECIALIZATION
Rated 4.7 out of five stars.
Social Media Marketing

Social Media Marketing

Northwestern University
SPECIALIZATION
Rated 4.7 out of five stars.
Pricing Strategy Optimization

Pricing Strategy Optimization

University of Virginia
SPECIALIZATION
Rated 4.8 out of five stars.
Digital Advertising Strategy

Digital Advertising Strategy

University of Colorado Boulder
SPECIALIZATION
Rated 4.4 out of five stars.
Marketing Mix Implementation

Marketing Mix Implementation

IE Business School
SPECIALIZATION
Rated 4.6 out of five stars.
Branding: The Creative Journey

Branding: The Creative Journey

IE Business School
SPECIALIZATION
Rated 4.5 out of five stars.
Marketing Strategy

Marketing Strategy

IE Business School
SPECIALIZATION
Rated 4.6 out of five stars.
Content Strategy for Professionals

Content Strategy for Professionals

Northwestern University
SPECIALIZATION
Rated 4.6 out of five stars.
Market Research

Market Research

University of California, Davis
SPECIALIZATION
Rated 4.5 out of five stars.
Marketing con Redes Sociales

Marketing con Redes Sociales

Tecnológico de Monterrey
SPECIALIZATION
Rated 4.5 out of five stars.
Основы Digital Маркетинга

Основы Digital Маркетинга

National Research University Higher School of Economics
SPECIALIZATION
Rated 4.6 out of five stars.
Marketing Digital

Marketing Digital

Universidad Austral
SPECIALIZATION
Rated 4.7 out of five stars.
Implementación del Marketing Mix

Implementación del Marketing Mix

IE Business School
SPECIALIZATION
Rated 4.8 out of five stars.
Foundations of Marketing Analytics

Foundations of Marketing Analytics

Emory University
SPECIALIZATION
Rated 4.3 out of five stars.

    Frequently Asked Questions about Marketing

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.