Taught by the world’s leading experts in marketing analytics, experience design, and data science
Essential skills for Marketing teams
Empower any teams with expertise in digital marketing, brand management, and data science.
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Skills for strategic marketers
Taught by experts
Curated by data
Collections are informed by insights from 60M+ learners and mapped to leading competitive marketing skills
Improved performance
Over 70% of marketing professionals became better equipped to work on current job responsibilities
Taught by renowned faculty and experts
Sonia Simone
Chief Content Officer, University of California, Davis
Ken Wong
Associate Professor & Associate Chair, University of Alberta
Rosa I. Arriaga, PhD
Senior Research Scientist, Georgia Institute of Technology
Alex Aklson, PhD
Data Scientist, IBM
Jana Schaich Borg
Assistant Research Professor, Duke University
Content from leading institutions and companies
Business skills for Marketing Teams
Courses include
- Marketing in a Digital World
- Digital Analytics for Marketing Professionals
- The Strategy of Content Marketing
- Brand Management: Aligning Business, Brand and Behaviour
- Digital Product Management: Modern Fundamentals
Technical skills for Marketing Teams
Courses include
- Agile Meets Design Thinking
- Introduction to Software Product Management
- Introduction to Structured Query Language (SQL)
- Introduction to User Experience Design
- Agile witbush Atlassian Jira
Data Science skills for Marketing Teams
Courses include
- Business Metrics for Data-Driven Companies
- Open Source tools for Data Science
- The Data Scientist’s Toolbox
- Data Visualization with Tableau
- Essential Design Principles for Tableau
- Python for Data Science
Skills that build real-world value
70%
of marketing professionals became better equipped to work on current job responsibilities
“I used to design and code BI user interfaces using an IDE and Native Java. Using Tableau and quality training videos from Coursera and Tableau, I can now create insightful and beautiful visualizations 3–4 times less time with zero coding..”
“I used to design and code BI user interfaces using an IDE and Native Java. Using Tableau and quality training videos from Coursera and Tableau, I can now create insightful and beautiful visualizations 3–4 times less time with zero coding..”
Janet Lim, Marketing
University of California, Davis
Trusted by customer-focused companies
“I appreciate Coursera courses a lot—both in terms of content and form. Particularly, the clarity of focus on key concepts and the number and type of exercises. As a 50-year-old marketer in search for a new job, I’m confident that what I’ve learned through Coursera will help not just me, but my future company and team innovate at a higher pace.”
Dario Sgarbi, Marketing
Boosting Creativity for Innovation, HEC Paris
Download the Essential Skills Collection
for Marketing Teams
Your skills roadmap for digital transformation
Get industry roadmaps for the critical skills your organization needs with Coursera’s Essential Skills Playbook.
