Essential skills for Marketing teams

Empower any teams with expertise in digital marketing, brand management, and data science.
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Skills for strategic marketers

Taught by experts

Taught by experts

Taught by the world’s leading experts in marketing analytics, experience design, and data science

Curated by data

Curated by data

Collections are informed by insights from 47M+ learners and mapped to leading competitive marketing skills

Improved performance

Improved performance

Over 70% of marketing professionals became better equipped to work on current job responsibilities

Taught by renowned faculty and experts

Sonia Simone

Sonia Simone

Chief Content Officer, University of California, Davis

Ken Wong

Ken Wong

Associate Professor & Associate Chair, University of Alberta

Rosa I. Arriaga, PhD

Rosa I. Arriaga, PhD

Senior Research Scientist, Georgia Institute of Technology

Alex Aklson, PhD

Alex Aklson, PhD

Data Scientist, IBM

Jana Schaich Borg

Jana Schaich Borg

Assistant Research Professor, Duke University

Content from leading institutions and companies

Business skills for Marketing Teams

Courses include

Marketing in a Digital World
Digital Analytics for Marketing Professionals
The Strategy of Content Marketing
Brand Management: Aligning Business, Brand and Behaviour
Digital Product Management: Modern Fundamentals

Technical skills for Marketing Teams

Courses include

Agile Meets Design Thinking
Introduction to Software Product Management
Introduction to Structured Query Language (SQL)
Introduction to User Experience Design
Agile witbush Atlassian Jira

Data Science skills for Marketing Teams

Courses include

Business Metrics for Data-Driven Companies
Open Source tools for Data Science
The Data Scientist’s Toolbox
Data Visualization with Tableau
Essential Design Principles for Tableau
Python for Data Science

Skills that build real-world value

70%

of marketing professionals became better equipped to work on current job responsibilities

“I used to design and code BI user interfaces using an IDE and Native Java. Using Tableau and quality training videos from Coursera and Tableau, I can now create insightful and beautiful visualizations 3–4 times less time with zero coding..”

Janet Lim, Marketing
University of California, Davis

Trusted by customer-focused companies

“I appreciate Coursera courses a lot—both in terms of content and form. Particularly, the clarity of focus on key concepts and the number and type of exercises. As a 50-year-old marketer in search for a new job, I’m confident that what I’ve learned through Coursera will help not just me, but my future company and team innovate at a higher pace.”

Coursera

Dario Sgarbi, Marketing
Boosting Creativity for Innovation, HEC Paris

Download the Essential Skills Collection
for Marketing teams