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Essential skills for Marketing teams

Empower any teams with expertise in digital marketing, brand management, and data science.
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Skills for strategic marketers

Taught by experts

Taught by experts

Taught by the world’s leading experts in marketing analytics, experience design, and data science

Curated by data

Curated by data

Collections are informed by insights from 60M+ learners and mapped to leading competitive marketing skills

Improved performance

Improved performance

Over 70% of marketing professionals became better equipped to work on current job responsibilities

Taught by renowned faculty and experts

Sonia Simone

Sonia Simone

Chief Content Officer, University of California, Davis

Ken Wong

Ken Wong

Associate Professor & Associate Chair, University of Alberta

Rosa I. Arriaga, PhD

Rosa I. Arriaga, PhD

Senior Research Scientist, Georgia Institute of Technology

Alex Aklson, PhD

Alex Aklson, PhD

Data Scientist, IBM

Jana Schaich Borg

Jana Schaich Borg

Assistant Research Professor, Duke University

Content from leading institutions and companies

Business skills for Marketing Teams

  • University of Illinois at Urbana-Champaign
  • University of California, Davis
  • University of Virginia
  • University of London (UoL)

Courses include

  • Marketing in a Digital World
  • Digital Analytics for Marketing Professionals
  • The Strategy of Content Marketing
  • Brand Management: Aligning Business, Brand and Behaviour
  • Digital Product Management: Modern Fundamentals

Technical skills for Marketing Teams

  • Illinois
  • University of Alberta
  • University of Michigan
  • Atlassian

Courses include

  • Agile Meets Design Thinking
  • Introduction to Software Product Management
  • Introduction to Structured Query Language (SQL)
  • Introduction to User Experience Design
  • Agile witbush Atlassian Jira

Data Science skills for Marketing Teams

  • University of California, Davis
  • Duke University
  • IBM
  • University of Colorado Boulder

Courses include

  • Business Metrics for Data-Driven Companies
  • Open Source tools for Data Science
  • The Data Scientist’s Toolbox
  • Data Visualization with Tableau
  • Essential Design Principles for Tableau
  • Python for Data Science

Skills that build real-world value

70%

of marketing professionals became better equipped to work on current job responsibilities

“I used to design and code BI user interfaces using an IDE and Native Java. Using Tableau and quality training videos from Coursera and Tableau, I can now create insightful and beautiful visualizations 3–4 times less time with zero coding..”

Janet Lim, Marketing
University of California, Davis

Trusted by customer-focused companies

“I appreciate Coursera courses a lot—both in terms of content and form. Particularly, the clarity of focus on key concepts and the number and type of exercises. As a 50-year-old marketer in search for a new job, I’m confident that what I’ve learned through Coursera will help not just me, but my future company and team innovate at a higher pace.”

Coursera

Dario Sgarbi, Marketing
Boosting Creativity for Innovation, HEC Paris

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for Marketing Teams