Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Social Media Strategy, Content Creation, Social Media Marketing, Analytics, Digital Marketing, Social Media Management, Writing, Research
Recommended credentials
Getting Started with TikTok
Course 1 of 3
TikTok for Business
Course 2 of 3
Advertising and E-commerce on TikTok
Course 3 of 3
What is Social?
Course 1 of 6
The Importance of Listening
Course 2 of 6
Engagement & Nurture Marketing Strategies
Course 3 of 6
Content, Advertising & Social IMC
Course 4 of 6
The Business of Social
Course 5 of 6
Social Marketing Capstone Project
Course 6 of 6
What brings you to Coursera today?
Career resources
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¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (7/1/2025 - 7/1/2026)