Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Generative AI, Fraud detection, Predictive Analytics, Financial Services, Personalized Service, Financial Modeling, Financial Trading, Financial Reporting, FinTech, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Banking, Investment Management, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Data Cleansing, PyTorch (Machine Learning Library), Data Manipulation, Data Processing, Performance Tuning, Deep Learning, Natural Language Processing, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Data Analysis, Analytics, Statistical Analysis, Data Mining, Spreadsheet Software, Exploratory Data Analysis, Descriptive Analytics, Quantitative Research, Data Cleansing, Data Processing, Data Collection, Statistics, R (Software), Predictive Analytics, Query Languages, Data Visualization, Data Visualization Software, SQL
Beginner · Course · 1 - 3 Months

Goldman Sachs
Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Ideation, Business Development, Product Testing, Logistics
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Mining, Data Warehousing, Data Pipelines, Data Processing, Data Integration, Data Modeling, Data Cleansing, Data Transformation, Data Quality, Data Analysis, Descriptive Analytics, Exploratory Data Analysis
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Data Modeling, SAP Applications, Systems Architecture, Systems Development, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Software Development Methodologies, Systems Development Life Cycle, Business Process, Business Analytics, Organizational Structure, Real Time Data, Compliance Reporting
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Customer Relationship Building, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Data-Driven Decision-Making, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Presentations, Animations, Social Media Content, LinkedIn, Marketing Design, Social Media, Instagram, Graphic and Visual Design Software, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Data Analysis, Correlation Analysis, Analytical Skills, Image Analysis, Statistical Analysis, Advanced Analytics, Network Analysis, Medical Imaging, Regression Analysis, Psychology, Time Series Analysis and Forecasting, Matlab, Neurology, Statistical Modeling, Statistical Methods, Statistical Inference, Design Strategies, Machine Learning Algorithms
Mixed · Course · 1 - 4 Weeks