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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.


Popular Social Media Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    241 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    B

    Birla Institute of Technology & Science, Pilani

    Online Social Media

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, Ethical Standards And Conduct, Facebook, Trustworthiness, Instagram, Digital Media Strategy, Social Network Analysis, Professional Development, Safety and Security, Personally Identifiable Information, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Instagram Analytics: Optimize Performance

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media Content, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing

    Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Pay Per Click Advertising, Social Media Content, Online Advertising, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Looker (Software), Real Time Data, Analytics, Data Analysis, Customer Insights, Target Audience, Marketing Strategies, Customer Retention, E-Commerce, Event Monitoring

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing : From Beginner to Advanced

    Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    R

    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Statistical Reporting, Data Storytelling, Analysis, Team Performance Management, Advanced Analytics, Strategic Decision-Making, Innovation, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Big Data Analytics with Hive, Pig & MapReduce

    Skills you'll gain: Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, Apache Hadoop, Analytics, Social Media, Data Processing, Social Media Content, Data Management, Data Analysis, Data Integration, Data Transformation

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • Social Network Analysis: University of California, Davis
  • Measure a Marketing Strategy using Facebook Insights: Coursera
  • Content, Advertising & Social IMC: Northwestern University
  • Online Social Media: Birla Institute of Technology & Science, Pilani
  • Social Media Marketing Analytics: Illinois Tech
  • Instagram Analytics: Optimize Performance: Coursera
  • Social Media Marketing: LearnKartS
  • Google Analytics Course: Track, Analyze & Grow: LearnKartS
  • Social Media Marketing : From Beginner to Advanced: LearnKartS
  • Social Media Content and Strategy: Adobe

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