Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

University of California, Irvine
Skills you'll gain: Cash Control, Financial Accounting, Financial Reporting, Forecasting, Cash Flow Forecasting, Working Capital, Cost Control, Revenue Forecasting, Operating Expense, Financial Planning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, LLM Application, User Interface (UI), Embeddings, Large Language Modeling, UI Components, Performance Tuning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Content Creation, Style Guides, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Product Development, Entrepreneurship, Product Management, Customer Analysis, Competitive Analysis, Market Analysis, Consumer Behaviour, Target Audience, Market Intelligence, Business Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Visual Design, Design, Graphics Software, Graphic Design, Graphic and Visual Design Software, Creative Design, Visual Storytelling, Creativity
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Organizational Strategy, Marketing Management, Business Planning, Marketing, Business Management, Administration, Financial Management, Public Relations, Governance, Organizational Structure, Strategic Marketing, Finance, Economics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Succession Planning, Human Resources Management and Planning, Human Resources, Employee Engagement, Recruitment Strategies, Recruitment, Human Resource Management, Talent Recruitment, Employee Performance Management, Human Resource Strategy, Human Capital, Performance Management, Human Resources Information System (HRIS), Talent Management, HR Tech, Drive Engagement, Full Cycle Recruitment, Human Resources Software, Performance Appraisal, Workforce Development
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Financial Statement Analysis, Cash Management, Financial Statements, Financial Analysis, Budgeting, Budget Management, Financial Acumen, Financial Forecasting, Cash Flows, Working Capital, Forecasting, Cash Flow Forecasting, Financial Data, Operating Budget, Income Statement, Balance Sheet, Financial Management, Accounting, Business Acumen
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design and Product, Product Testing, Marketing Planning, New Business Development, Customer Insights, Customer Analysis, Business Strategies, Team Motivation, Ideation, Market Opportunities, Market Research, Business Modeling
Mixed · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Order Entry, Closing (Sales), Salesforce, Request For Quotation (RFQ), Sales Enablement, Order Management Systems, Product Knowledge, Product Lining, Order Processing, Product Assortment, Contract Management, Collaborative Software, Account Management, Kanban Principles
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Process Improvement and Optimization, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Continuous Improvement Process, Process Mapping, Quality Management, Quality Monitoring, Workflow Management, Operational Excellence, Quality Management Systems, Change Management, Performance Measurement, Risk Management, Project Management
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Organizational Structure, Staff Management, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics
Mixed · Course · 1 - 3 Months