Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Analytical Skills, Statistics, Systems Of Measurement, Correlation Analysis, Regression Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, Model Evaluation, Predictive Modeling, Model Deployment, Predictive Analytics, R Programming, Data Analysis, Statistical Analysis, Data Cleansing, Applied Machine Learning, Data Manipulation, Tidyverse (R Package), Classification Algorithms, Risk Modeling, Data Preprocessing, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

The Hong Kong University of Science and Technology
Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Data Literacy, Business Intelligence, Data Processing, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Organizational Skills, Design, Marketing Design, Target Audience, Design Elements And Principles, Marketing, Social Media Content, Business
Intermediate · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

MathWorks
Skills you'll gain: Model Evaluation, Computer Vision, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Image Analysis, Transfer Learning, Matlab, Deep Learning, Artificial Neural Networks, Applied Machine Learning, PyTorch (Machine Learning Library), Data Preprocessing, Classification Algorithms, Data Visualization, Data Synthesis, Performance Tuning, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Audit Planning, Auditing, Internal Controls, Risk Management Framework, Continuous Monitoring, Compliance Auditing, Project Coordination, Financial Controls, Quality Assurance, Information Systems Security, Cyber Security Assessment, Governance, Presentations
Intermediate · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: SQL, Databases, Data Manipulation, Data Analysis, Relational Databases, Business Intelligence, Query Languages, Data Warehousing, Data Transformation
Beginner · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Customer experience strategy (CX), Market Opportunities, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Product Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Sales Presentations, Marketing Communications, Digital Marketing, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours