PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Marketing Strategies, Digital Advertising, Web Analytics and SEO, Content Creation, Email Marketing, Digital Communications, E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Content, Social Media Management, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Social Media Campaigns, Content Management, Community Development, Content Creation, Scheduling
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Control, Inventory Management System, Social Media, Promotional Strategies, Social Media Marketing, Product Knowledge, Marketing, Merchandise Displays, Business Communication
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Communications, Marketing, Social Media Marketing, Social Media, Influencing, Target Audience, Stakeholder Communications, Prospecting and Qualification
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Instagram, Marketing Design, Graphic Design, Social Media Campaigns, Social Media Content, Content Creation, Social Media Marketing, Design, Graphic and Visual Design, Brand Awareness, Social Media, Social Impact, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Facebook, Graphic Design, Storytelling
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Live Streaming
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours