Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Khalifa University
Skills you'll gain: Feature Engineering, Responsible AI, Strategic Decision-Making, Data-Driven Decision-Making, Data Ethics, Business Intelligence, Business Analytics, Natural Language Processing, LLM Application, Large Language Modeling, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Data Governance, Predictive Modeling, Systems Integration, Business Strategy, Business Ethics, Workflow Management, Applied Machine Learning
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing
Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Regression Analysis, Applied Machine Learning, Feature Engineering, Machine Learning, Image Analysis, Unsupervised Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Bayesian Statistics, Statistical Modeling, Artificial Intelligence, Deep Learning, Data Mining, Computer Vision, Statistical Machine Learning, Predictive Analytics, Text Mining, Machine Learning Algorithms, Big Data
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Experience Design, AI Product Strategy, User Interface (UI) Design, Brainstorming, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation, Machine Learning
Beginner · Specialization · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, LLM Application, Productivity, OpenAI, Agentic systems, Tool Calling, Generative AI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Application Development, Creative Problem-Solving, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API)
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Data Governance, Presentations, SQL, Apache Spark, Distributed Computing, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Quality, Data Pipelines, Databricks, JSON, Statistical Analysis, Data Modeling, Database Design, Data Analysis, Complex Problem Solving, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, Anthropic Claude, Artificial Intelligence, LLM Application, Software Development Tools, Software Testing, Apple iOS, Test Automation, Software Development, Machine Learning Methods, DevSecOps, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML)
Advanced · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Marketing Psychology, Influencing, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Marketing Communications, Experimentation, Decision Making, Neurology
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Loyalty, Brand Awareness, Cross-Channel Marketing, Content Creation, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Presentation, Scalability, Data Processing, Statistical Analysis, NoSQL, Database Management Systems, MongoDB
Beginner · Specialization · 3 - 6 Months