Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blockchain, FinTech, Software Development Tools, Transaction Processing, Web Development, Web Applications, Node.JS, Emerging Technologies, Scalability, Javascript, Application Deployment, Computer Programming, Market Dynamics
Beginner · Course · 1 - 3 Months

Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Data Cleansing, Text Mining, Data Manipulation, Data Analysis Software, Unstructured Data, Generative AI, Prompt Engineering, Business Analytics, Data Management
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Program Development, Programming Principles, Data Structures, Performance Tuning, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: OpenAI, Generative AI Agents, LangGraph, ChatGPT, Agentic systems, Generative AI, Artificial Intelligence, Semantic Web, Application Programming Interface (API), Python Programming, Text Mining, Verification And Validation, Application Deployment
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Software Quality Assurance
Intermediate · Specialization · 3 - 6 Months
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks
Michigan State University
Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Image Quality, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Storytelling, Digital Publishing, Social Media, Content Creation, Copywriting, Information Privacy, Writing, Web Design and Development
Beginner · Specialization · 3 - 6 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Generative AI, Earned Media, Web Content, Prompt Engineering, Keyword Research, AI Personalization, Search Engine Optimization, Shared Media, Content Creation, Content Strategy, Content Marketing, Public Relations, Owned Media, ChatGPT, Copywriting, No-Code Development
Beginner · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Data Pipelines, Real Time Data, No-Code Development, Applied Machine Learning, Machine Learning, Data Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Program Evaluation, Data Processing, Data Collection
Intermediate · Course · 1 - 3 Months