Generative AI courses can help you learn how models create text, images, and other outputs using patterns learned from data. You can build skills in prompt design, model evaluation, and understanding how generative systems behave across tasks. Many courses introduce tools such as Python libraries, APIs, or model interfaces that support experimenting with generation and applying core concepts.

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Product Strategy, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Deep Learning
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Education Software and Technology, Motion Graphics, Blogs, Graphic and Visual Design, Scripting, Creativity, Augmented and Virtual Reality (AR/VR), Color Theory, Media Production, Persona Development, Target Audience, Image Quality, Writing and Editing, Marketing
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Prompt Patterns, LLM Application, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Anthropic Claude, Testability, Creative Thinking, Human Computer Interaction, Scenario Testing, Creative Problem-Solving, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic systems, Generative AI, No-Code Development, AI Personalization, Responsible AI, Generative AI Agents, Productivity, Business Risk Management, Marketing Automation, Marketing Operations, Project Design, Persona Development, Workflow Management, Marketing, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation
Beginner · Specialization · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI
Beginner · Guided Project · Less Than 2 Hours

AI Business School
Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Project Design, Artificial Intelligence, Persona Development, Marketing Automation, Marketing, Brainstorming, Marketing Analytics, Content Creation
Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Blogs, Marketing Psychology, Marketing Communications, Collaborative Software, ChatGPT, Marketing, Online Advertising, Graphic Design, Writing and Editing, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
Intermediate · Specialization · 1 - 3 Months
Browse the graphic design courses below—popular starting points on Coursera.
These beginner-friendly options are designed for those without a technical background or coding experience:
The Generative AI: Introduction and Applications course by IBM takes 8 hours to complete and covers topics like:
It uses tools such as Java.
On the other hand, the Introduction to Generative AI course by Google Cloud can be completed in 1 hour and emphasizes:
It uses tools like R.
Both courses explore core topics of generative AI but differ in duration and specific areas of focus. Choose based on your preference for a more in-depth IBM course or a quicker Google Cloud credential.‎
Start by deciding whether you want to understand generative AI concepts, learn how to build models, or apply tools like ChatGPT or DALL·E in your work.
Click here to ask ChatGPT to find the right GenAI course on Coursera for your learning goals.‎
Yes. You can start learning generative AI on Coursera for free in two ways:
If you want to keep learning, earn a certificate in generative AI, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
Generative AI courses on Coursera provide learners with the skills to engage with one of the most innovative areas of artificial intelligence:
Generative AI courses on Coursera are structured to accommodate learners with different levels of expertise:
Upon completing Generative AI courses on Coursera, learners can obtain credentials that may assist in their professional and academic pursuits:
Skills in Generative AI open the door to a range of cutting-edge career opportunities: