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Digital Marketing Courses

Showing 362 total results for "digital marketing"

  • Digital Marketing by University of Illinois at Urbana-Champaign
    Digital Marketing
    University of Illinois at Urbana-Champaign
    SPECIALIZATION
    Rated 4.6 out of five stars. 17714 reviews
    4.6(17,714)
    570k students
    Beginner LevelBeginner
  • Facebook Social Media Marketing by Facebook
    Facebook Social Media Marketing
    Facebook
    PROFESSIONAL CERTIFICATE
    Rated 4.9 out of five stars. 2738 reviews
    4.9(2,738)
    82k students
    Beginner LevelBeginner
  • Search Engine Optimization (SEO) by University of California, Davis
    Search Engine Optimization (SEO)
    University of California, Davis
    SPECIALIZATION
    Rated 4.6 out of five stars. 8679 reviews
    4.6(8,679)
    220k students
    Beginner LevelBeginner
  • Social Media Marketing by Northwestern University
    Social Media Marketing
    Northwestern University
    SPECIALIZATION
    Rated 4.6 out of five stars. 4558 reviews
    4.6(4,558)
    170k students
    Beginner LevelBeginner
  • Mobile Marketing, Optimization Tactics, and Analytics by University of California, Irvine
    Mobile Marketing, Optimization Tactics, and Analytics
    University of California, Irvine
    COURSE
    Beginner LevelBeginner
  • Digital Advertising Strategy by University of Colorado Boulder
    Digital Advertising Strategy
    University of Colorado Boulder
    SPECIALIZATION
    Rated 4.5 out of five stars. 512 reviews
    4.5(512)
    39k students
    Beginner LevelBeginner
  • The Strategy of Content Marketing by University of California, Davis
    The Strategy of Content Marketing
    University of California, Davis
    COURSE
    Rated 4.5 out of five stars. 2731 reviews
    4.5(2,731)
    190k students
    Intermediate LevelIntermediate
  • Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign
    Digital Media and Marketing Strategies
    University of Illinois at Urbana-Champaign
    COURSE
    Rated 4.5 out of five stars. 2387 reviews
    4.5(2,387)
    95k students
    Mixed LevelMixed
  • Brand Management: Aligning Business, Brand and Behaviour by London Business School, University of London
    Brand Management: Aligning Business, Brand and Behaviour
    London Business School
    COURSE
    Rated 4.9 out of five stars. 3580 reviews
    4.9(3,580)
    140k students
    Beginner LevelBeginner
  • Identifying, Attracting, and Growing Your Digital Audience by University of California, Irvine
    Identifying, Attracting, and Growing Your Digital Audience
    University of California, Irvine
    COURSE
    Beginner LevelBeginner
  • Introduction to Social Media Marketing by Facebook
    Introduction to Social Media Marketing
    Facebook
    COURSE
    Rated 4.9 out of five stars. 2157 reviews
    4.9(2,157)
    72k students
    Beginner LevelBeginner
  • Advanced Search Engine Optimization Strategies by University of California, Davis
    Advanced Search Engine Optimization Strategies
    University of California, Davis
    COURSE
    Rated 4.5 out of five stars. 437 reviews
    4.5(437)
    31k students
    Intermediate LevelIntermediate
  • Branding: The Creative Journey by IE Business School
    Branding: The Creative Journey
    IE Business School
    SPECIALIZATION
    Rated 4.6 out of five stars. 692 reviews
    4.6(692)
    52k students
    Beginner LevelBeginner
  • Salesforce Fundamentals by University of California, Irvine
    Salesforce Fundamentals
    University of California, Irvine
    SPECIALIZATION
    Rated 3.8 out of five stars. 9 reviews
    3.8(9)
    Beginner LevelBeginner
  • Marketing in a Digital World by University of Illinois at Urbana-Champaign
    Marketing in a Digital World
    University of Illinois at Urbana-Champaign
    COURSE
    Rated 4.7 out of five stars. 13772 reviews
    4.7(13,772)
    470k students
    Beginner LevelBeginner
  • Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    COURSE
    Rated 4.7 out of five stars. 4158 reviews
    4.7(4,158)
    190k students
    Mixed LevelMixed
  • Applying Data Analytics in Marketing by University of Illinois at Urbana-Champaign
    Applying Data Analytics in Marketing
    University of Illinois at Urbana-Champaign
    COURSE
    Rated 4.5 out of five stars. 96 reviews
    4.5(96)
    10k students
    Intermediate LevelIntermediate
  • Google Ads for Beginners by Coursera Project Network
    Google Ads for Beginners
    Coursera Project Network

    NEW

    GUIDED PROJECT
    Rated 4.5 out of five stars. 1091 reviews
    4.5(1,091)
    27k students
    Beginner LevelBeginner
  • Marketing con Redes Sociales by Tecnológico de Monterrey
    Marketing con Redes Sociales
    Tecnológico de Monterrey
    SPECIALIZATION
    Rated 4.4 out of five stars. 3093 reviews
    4.4(3,093)
    96k students
    Intermediate LevelIntermediate
  • Build a Full Website using WordPress by Coursera Project Network
    Build a Full Website using WordPress
    Coursera Project Network

    NEW

    GUIDED PROJECT
    Rated 4.5 out of five stars. 1690 reviews
    4.5(1,690)
    35k students
    Advanced LevelAdvanced

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In summary, here are 10 of our most popular digital marketing courses

  • Digital Marketing: University of Illinois at Urbana-Champaign
  • Facebook Social Media Marketing: Facebook
  • Search Engine Optimization (SEO): University of California, Davis
  • Social Media Marketing: Northwestern University
  • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
  • Digital Advertising Strategy: University of Colorado Boulder
  • The Strategy of Content Marketing: University of California, Davis
  • Digital Media and Marketing Strategies: University of Illinois at Urbana-Champaign
  • Brand Management: Aligning Business, Brand and Behaviour: London Business School
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Digital Marketing

  • Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.

    For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.

    Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.

  • Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.

    If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”

    Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.

  • Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.

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