• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Creativity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Toronto

    Mind Control: Managing Your Mental Health During COVID-19

    Skills you'll gain: Stress Management, Mental Health, Resilience, Crisis Intervention, Mindfulness, Cognitive Behavioral Therapy, Behavior Management, Preventative Care, Empathy, Psychology, Social Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Quantitative Research, Analytics, Market Research, Data-Driven Decision-Making, Market Share, Business Metrics, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    977 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    464 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, AI Product Strategy, Consumer Behaviour, Business Risk Management, Business Operations, Data Ethics, Risking, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Human Resources, Workforce Management, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    292 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UniversitĂ  Bocconi

    GestiĂłn de las empresas de alimentaciĂłn y bebidas

    Skills you'll gain: Food and Beverage, Hospitality Management, Growth Strategies, Global Marketing, Product Marketing, Business Strategy, Consumer Behaviour, Product Management, Brand Management, Innovation, Market Dynamics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    866 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Sustainable Fashion

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Environmental Regulations, Sustainable Systems, Sustainability Standards, Business Transformation, Innovation, Consumer Behaviour, Business Modeling, Environmental Issue, Strategic Partnership, Supply Chain Management, Product Lifecycle Management, Materials Management, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    785 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…161718…87

In summary, here are 10 of our most popular consumer behavior courses

  • Positive Psychology: Martin E. P. Seligman’s Visionary Science: University of Pennsylvania
  • Channel Management and Retailing : IE Business School
  • Mind Control: Managing Your Mental Health During COVID-19: University of Toronto
  • Introdução ao Marketing AnalĂ­tico: Insper
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • Business and Marketing Strategies: University of London
  • Electric Vehicles and Mobility: École Nationale des Ponts et ChaussĂ©es
  • Intro to International Marketing: Yonsei University
  • Responsible Generative AI: University of Michigan
  • GestiĂłn de las empresas de alimentaciĂłn y bebidas: UniversitĂ  Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok