Facebook Ads courses can help you learn audience targeting, ad creation, budget management, and performance tracking. You can build skills in A/B testing, analyzing metrics, and optimizing campaigns for better engagement. Many courses introduce tools like Facebook Ads Manager and Google Analytics, that support implementing strategies and measuring the effectiveness of your advertising efforts.

Skills you'll gain: Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Pay Per Click Advertising, Promotional Strategies, Analysis, Sales Pipelines, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Budget Management, Content Creation, Return On Investment, Account Management, Video Production, Apple iOS
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Online Advertising, Marketing Analytics, Advertising Campaigns, Digital Advertising, Performance marketing, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Facebook, Generative AI Agents, Brand Management, Content Marketing, Content Management, Customer Engagement, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Persona Development, Smart Goals, Key Performance Indicators (KPIs), Social Media Management, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Keyword Research, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Online Advertising, Email Marketing, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Organizational Skills, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Dashboard, Marketing, Graphic Design, Digital Advertising
Intermediate · Guided Project · Less Than 2 Hours