CRM courses can help you learn customer segmentation, sales pipeline management, data analysis, and effective communication strategies. You can build skills in relationship building, customer retention techniques, and leveraging feedback to enhance service offerings. Many courses introduce tools like Salesforce, HubSpot, and Zoho, showing how to use these platforms for tracking customer interactions, automating marketing efforts, and analyzing sales performance.

Salesforce
Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Beginner · Specialization · 1 - 3 Months

Microsoft
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
Beginner · Course · 1 - 3 Months

Zoho Corporation
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Operations, Business Software, Sales Pipelines, Sales Management, Sales, Sales Strategy, Automation, Workflow Management, Business Process Automation, Lead Generation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Data Science, Data Analysis, Data Manipulation, Applied Machine Learning
Beginner · Specialization · 1 - 3 Months

Khalifa University
Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, Data Management, AI Personalization, Sales Enablement, Feature Engineering, Data Governance, Responsible AI, Data Quality, Strategic Decision-Making, Data-Driven Decision-Making, Customer Data Management, Data Ethics, Business Intelligence, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Machine Learning, Reinforcement Learning, Natural Language Processing
Beginner · Specialization · 3 - 6 Months
Browse the CRM courses below—popular starting points on Coursera.
Coursera’s CRM courses equip learners with essential skills to manage customer relationships effectively:
Yes. You can start learning CRM skills on Coursera for free in two ways:
If you want to keep learning, earn a certificate in CRM skills, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
CRM courses on Coursera are accessible to learners of all backgrounds:
By completing CRM courses on Coursera, learners can obtain credentials that may assist in their professional development:
Skills acquired from CRM courses can potentially lead to various roles in many industries, including: