Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Sales Training, Oral Expression, Market Share, Sales Process, Business
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks

Zoho Corporation
Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management, Sales, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Pipelines, Sales Presentation, Sales Strategy, Closing (Sales), Process Mapping, Customer Relationship Building, Interviewing Skills, Prospecting and Qualification, Sales Prospecting, Sales Operations, Problem Solving, Critical Thinking
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Sales Process, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Personal Attributes, Rapport Building, Active Listening
Mixed · Course · 1 - 4 Weeks

Zoho Corporation
Skills you'll gain: Sales Management, Selling Techniques, Customer Relationship Management, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Process, Sales Strategy, Sales, Customer Relationship Building, Sales Pipelines, Sales Prospecting, B2B Sales
Beginner · Course · 1 - 3 Months

Zoho Corporation
Skills you'll gain: Sales Process, Sales, Sales Management, Sales Strategy, General Sales Practices, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Interviewing Skills, Prospecting and Qualification, Portfolio Management
Beginner · Course · 1 - 4 Weeks
West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, General Sales Practices, Training and Development, Sales Process, Sales Strategy, Organizational Structure, Compensation Management, Recruitment, Employee Performance Management, Interviewing Skills
Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Interpersonal Communications, Leadership, Empowerment, Influencing, General Sales Practices, Assertiveness, Planning, Adaptability
Mixed · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Customer Success Management, Customer Service, Customer Retention, Customer Engagement, Customer Relationship Management, Customer and Client Support, Customer experience improvement, Customer Data Management, Customer Insights, Sales Management, Leadership, Business Metrics, Performance Metric, General Sales Practices, Sales Strategy, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months
Browse the sales courses below—popular starting points on Coursera.
Start by thinking about what you want to improve—are you building basic selling skills, transitioning into B2B or tech sales, or leading a team?
These beginner-friendly courses are great for learners with little to no formal sales experience:
Yes. You can start learning sales topics on Coursera for free in two ways:
If you want to keep learning, earn a certificate in sales topics, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
You’ll learn how to build relationships with customers, understand buyer behavior, present solutions, handle objections, and close deals. Some courses also cover sales technologies like CRMs, pipeline management, and data-driven selling techniques.‎
No prior experience is required. Many Coursera sales courses are designed for beginners and walk you through core concepts step by step. You can also find more advanced courses if you're already working in sales and want to grow your skills.‎