Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations
★ 4.6 (1.3K) · Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: AI Personalization, AI powered creativity, Prompt Engineering, Creativity, Prompt Patterns, ChatGPT, Generative AI, Generative AI Agents, AI Workflows, Usability, Persona (User Experience), LLM Application
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Management, Social Media Content, Digital Media Strategy, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Marketing Communications, Content Strategy, Strategic Communication, Campaign Planning, Integrated Marketing Communications, Campaign Management, Content Performance Analysis, Marketing, Customer Engagement
★ 4.5 (540) · Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Decision Making, Strategic Decision-Making, Solution Selling, Decision Intelligence, Sales, Data-Driven Decision-Making, Decision Support Systems, Complex Problem Solving, Cost Benefit Analysis, Decision Tree Learning, Negotiation, Prioritization, Return On Investment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership
★ 4.6 (376) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: End User Training and Support, Product Support, Technical Support, Technical Documentation, Collaborative Software, Self Service Technologies, Software Documentation, Product Knowledge, Technical Communication, Scalability, Information Management, Product Development, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Engagement, B2B Sales, Stakeholder Management, Stakeholder Communications, Persuasive Communication, Rapport Building, Composure, Relationship Management, Business Relationship Management, Emotional Intelligence, Empathy & Emotional Intelligence, Sales, Relationship Building, Writing, Communication, Business Communication, Generative AI Agents, Communication Strategies, Negotiation, Active Listening
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Brand Awareness, Research Design, Market Dynamics, Data Collection, Data Literacy, Data Analysis, ChatGPT, Data Analysis Software, Microsoft Excel, R Programming
★ 4.5 (251) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Paid media, Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Email Automation, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Customer Retention, Journey Mapping
★ 4.9 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Management Training And Development, Team Leadership, Goal-Oriented, Employee Coaching, Performance Management, Constructive Feedback, People Development, Goal Setting, Performance Appraisal, Delegation Skills, Drive Engagement, Team Performance Management, Culture Transformation, Internal Communications, Relationship Management, Resource Management, Organizational Development, Independent Thinking, AI Enablement, Communication
★ 4.8 (460) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Banking, Project Finance, Banking Services, Cash Management, Commercial Banking, Commercial Lending, Working Capital, Corporate Finance, Lending and Underwriting, Loans, Financial Services, Relationship Management, Financial Management, Financial Analysis, Corporate Strategy, Cash Flows, Customer Relationship Management, Environmental Social And Corporate Governance (ESG), Business Relationship Management, Hedge Accounting
★ 5 (11) · Mixed · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Business Strategies, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Organizational Strategy, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Digital Transformation, Innovation
★ 4.8 (1.5K) · Beginner · Specialization · 3 - 6 Months