Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, AI Enablement, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Corporate Strategy, Data Security, Governance, Human Resources, Customer Data Management, Credit Risk, Data-Driven Decision-Making, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Data Presentation, Change Management, Business Transformation, Communication, Organizational Change, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Key Performance Indicators (KPIs), Data Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities
Beginner · Course · 1 - 4 Weeks
University of California, Irvine
Skills you'll gain: Work Breakdown Structure, Business Writing, Critical Thinking, Cash Management, Team Leadership, Negotiation, Time Management, Planning, Entrepreneurship, Financial Statements, Contract Negotiation, Financial Analysis, Project Schedules, Feasibility Studies, Verbal Communication Skills, Scheduling, Project Management, Staff Management, Finance, Change Management
Beginner · Specialization · 3 - 6 Months
University of Maryland, College Park
Skills you'll gain: AI Personalization, Responsible AI, Deep Learning, Forecasting, Business Leadership, Risk Management, Business Analytics, Machine Learning, Analytics, Artificial Intelligence, Marketing Analytics, Applied Machine Learning, Customer Analysis, Supply Chain Management, Data-Driven Decision-Making, Big Data, People Analytics
Intermediate · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: People Management, Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Social Determinants Of Health, Managed Care, Operations Management, Income Statement, Employee Performance Management, Financial Analysis, Leadership and Management, Health Systems, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Decision Making, Health Care Procedure and Regulation, Insurance
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Marketing Psychology, Regional Sales, Sales Process, Consumer Behaviour, Upselling, Customer Relationship Management, Sales Presentation, Customer Analysis, Negotiation, Price Negotiation, Contract Negotiation, Virtual Teams, Customer Retention, Cross-Channel Marketing, Account Management, Personalized Service, Customer Relationship Building
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Ethics, Data-Driven Decision-Making, Analytics, Workflow Management, Business Analytics, Data Science, Project Design, Data Visualization Software, Project Management, Communication, Stakeholder Communications
Advanced · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Record Keeping, Document Management, Accounting Records, Records Management, File Management, Compliance Management, Document Control, Regulatory Requirements, Regulation and Legal Compliance, Information Architecture, Auditing, Financial Regulations, Data Security
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Earned Value Management, Workflow Management, Business Process Automation, Change Management, Project Management, Project Controls, Performance Measurement, Automation, Predictive Modeling, AI Enablement, Strategic Communication, Data-Driven Decision-Making, Risk Analysis, Process Improvement and Optimization, Process Optimization, Analytics, Cloud-Based Integration, Generative AI, Systems Integration, Machine Learning
Advanced · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Service Management, IT Management, Managed Services, Technical Services, Information Technology, Information Technology Operations, Service Improvement, Operations Management, Asset Management, Operations
Mixed · Course · 1 - 4 Weeks