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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.


Popular Customer Journey Courses and Certifications


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    T

    Technical University of Munich (TUM)

    Street Experiments for Sustainable and Resilient cities

    Skills you'll gain: Social Impact, Experimentation, Program Evaluation, Community Development, Sustainable Development, Systems Thinking, Research, Human Centered Design, Culture, Cultural Diversity, Creative Problem-Solving, Case Studies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

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    The University of Edinburgh

    The Discovery of the Higgs Boson

    Skills you'll gain: Physics, Laboratory Research, Mechanics, Experimentation, Mathematical Modeling, electromagnetics, General Science and Research, Applied Mathematics

    4.8
    Rating, 4.8 out of 5 stars
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    26 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Digging Deeper into Audience Reports in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    55 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    S

    SkillUp

    Program Management: Prepare for PMI-PgMP Certification Exam

    Skills you'll gain: Program Management, Project Management, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Benefits Administration, Organizational Strategy, Governance, Stakeholder Engagement, Risk Management, Test Planning

    4.7
    Rating, 4.7 out of 5 stars
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    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Supply Chain of Agriculture

    Skills you'll gain: Land Management, Supply Chain, Food and Beverage, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Supply Chain Management, Supply And Demand, Production Management, Environment and Resource Management, Market Dynamics, Technology Solutions, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    45 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Value Stream Mapping

    Skills you'll gain: Process Mapping, Strategic Thinking, Process Analysis, Process Management, Business Workflow Analysis, Operational Efficiency, Business Process Improvement, Process Improvement, Lean Methodologies, Waste Minimization

    4
    Rating, 4 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    TikTok for Business

    Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    تصميم تجربة المستخدم من Google

    Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, User Interface and User Experience (UI/UX) Design, Web Design, Persona (User Experience), User Centered Design, Data Ethics, Design Reviews, Usability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO

    4.3
    Rating, 4.3 out of 5 stars
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    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Managing Google Cloud's Apigee API Platform for Hybrid Cloud

    Skills you'll gain: API Gateway, Cloud API, Application Programming Interface (API), Kubernetes, Google Cloud Platform, Hybrid Cloud Computing, Application Performance Management, Capacity Management, Scalability, Application Security, Security Controls, System Monitoring, Application Deployment, Patch Management, Data Security, Cloud Deployment, Software Installation, Network Troubleshooting, Verification And Validation, Release Management

    4.6
    Rating, 4.6 out of 5 stars
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    58 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Complete LangChain & LLMs Guide

    Skills you'll gain: LangChain, LLM Application, Prompt Engineering, Large Language Modeling, OpenAI API, Hugging Face, ChatGPT, Embeddings, AI Workflows, Development Environment, Generative AI Agents, Retrieval-Augmented Generation, Vector Databases, Python Programming, Document Management, Application Development, Context Management

    4.8
    Rating, 4.8 out of 5 stars
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    23 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Advertising, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Network Model, Business-To-Consumer, Marketing Analytics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular customer journey courses

  • Street Experiments for Sustainable and Resilient cities: Technical University of Munich (TUM)
  • The Discovery of the Higgs Boson: The University of Edinburgh
  • Digging Deeper into Audience Reports in Google Analytics: Coursera
  • Program Management: Prepare for PMI-PgMP Certification Exam: SkillUp
  • Supply Chain of Agriculture: University of Illinois Urbana-Champaign
  • Value Stream Mapping: Coursera
  • TikTok for Business: Aptly
  • تصميم تجربة المستخدم من Google: Google
  • Usability Testing with Hotjar: Coursera
  • Managing Google Cloud's Apigee API Platform for Hybrid Cloud: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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