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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Automating Sales Tasks with Zapier

    Skills you'll gain: Email Automation, Google Sheets, Automation, Business Process Automation, Google Workspace, Gmail, Workflow Management, Greeting Customers, Operations Management, Order Fulfillment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, Data Processing, SQL, Classification Algorithms

    3.9
    Rating, 3.9 out of 5 stars
    ·
    104 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Advanced Pivot Tables in Excel

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard Creation, Dashboard, Spreadsheet Software, Business Reporting, Interactive Data Visualization, Data Visualization, Excel Formulas, Data Import/Export, Data Cleansing, Data Analysis Software, Timelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Dell

    Setting Up Your Sale

    Skills you'll gain: Rapport Building, Sales Presentation, Digital Transformation, Selling Techniques, Data Centers, General Sales Practices, Customer Relationship Building, Market Research, Customer Insights, Sales Development, Sales, Sales Training, Customer Analysis, Technical Sales, Outside Sales, Sales Strategy, Inside Sales, Technical Communication, Communication, Data Infrastructure

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    USO

    Making Your Military Transition a Transformation

    Skills you'll gain: Professional Networking, Self-Awareness, Web Presence, Personal Development, Professional Development, Interviewing Skills, Growth Mindedness, Timelines, Goal Setting, Community Development, Decision Making, Planning, Entrepreneurship, Journey Mapping

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour, Cultural Responsiveness, Cultural Sensitivity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building AI Agents: Automation and NLP Foundations

    Skills you'll gain: CrewAI, Agentic Workflows, Generative AI Agents, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, AI Orchestration, Artificial Intelligence, Agentic systems, Automation, LLM Application, AI literacy, Model Evaluation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    ARM Cortex (STM32) Fundamentals: Building Embedded Systems

    Skills you'll gain: Embedded Systems, Embedded Software, C (Programming Language), C and C++, Programming Principles, Memory Management, Hardware Architecture, Computational Logic, Computer Architecture, Computer Programming, Peripheral Devices, Data Storage

    4.5
    Rating, 4.5 out of 5 stars
    ·
    43 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create a Custom Marketing Analytics Dashboard in Data Studio

    Skills you'll gain: Data Visualization, Data Literacy, Data Presentation, Business Analytics, Dashboard Creation, Dashboard, Data Analysis, Analytics, Data Storytelling, Looker (Software), Marketing Analytics, Data-Driven Decision-Making, Data-Driven Marketing, Data Integration, Google Ads

    4.4
    Rating, 4.4 out of 5 stars
    ·
    119 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Geospatial Technology for Construction

    Skills you'll gain: Construction Engineering, Geospatial Mapping, Geospatial Information and Technology, Geographic Information Systems, Spatial Data Analysis, Construction, Construction Management, Visualization (Computer Graphics), Civil and Architectural Engineering, Spatial Analysis, Global Positioning Systems, GIS Software, Survey Creation, Engineering, Scientific, and Technical Instruments, 3D Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular customer journey courses

  • Automating Sales Tasks with Zapier: Coursera
  • Business intelligence and data warehousing: Universidad Nacional Autónoma de México
  • Measure a Marketing Strategy using Facebook Insights: Coursera
  • Usability Testing with Hotjar: Coursera
  • Mastering Advanced Pivot Tables in Excel: Packt
  • Setting Up Your Sale: Dell
  • Making Your Military Transition a Transformation: USO
  • Effective Marketing in the Global Marketplace: Coursera
  • Building AI Agents: Automation and NLP Foundations: Coursera
  • ARM Cortex (STM32) Fundamentals: Building Embedded Systems: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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