• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • I

    IBM

    Introduction to Networking and Storage

    Skills you'll gain: Data Storage, OSI Models, General Networking, Wireless Networks, Data Storage Technologies, Local Area Networks, Networking Hardware, Computer Networking, Network Architecture, Network Model, Network Infrastructure, TCP/IP, Network Planning And Design, Telecommunications, Network Protocols, Microsoft Windows, Network Troubleshooting, Network Security, Wide Area Networks, Command-Line Interface

    4.7
    Rating, 4.7 out of 5 stars
    ·
    577 reviews

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Development of Real-Time Systems

    Skills you'll gain: Real-Time Operating Systems, Embedded Systems, Embedded Software, System Programming, Systems Design, System Software, C (Programming Language), System Design and Implementation, OS Process Management, System Requirements, Dependency Analysis, Computer Architecture, Verification And Validation, Algorithms, Servers, Graphical Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    541 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Profit Analysis using Economic Value Added

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Operational Analysis, Financial Modeling, Performance Metric, Accounting, Finance, Investments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    216 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Finance for Technical Managers

    Skills you'll gain: Sustainability Reporting, Financial Statements, Financial Analysis, Budget Management, Financial Statement Analysis, Cost Estimation, Environmental Social And Corporate Governance (ESG), Capital Budgeting, Budgeting, Project Risk Management, Cost Benefit Analysis, Operating Budget, Risk Analysis, Risk Mitigation, Engineering Management, Cost Management, Financial Modeling, Risk Management, Finance, Estimation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    377 reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, International Finance, Strategic Partnership, New Business Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    515 reviews

    Beginner · Specialization · 1 - 3 Months

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Market Share, Business Development, Market Dynamics, Corporate Strategy, Innovation, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Value Propositions, Business Administration, Product Strategy, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    509 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Sharing, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications, Editing, AI Integrations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Diseño y Gestión de Proyectos de Desarrollo

    Skills you'll gain: Project Risk Management, Risk Management, Project Design, Work Breakdown Structure, Risk Analysis, Risk Management Framework, Risk Mitigation, Case Studies, Cost Management, Earned Value Management, Project Scoping, Project Controls, Project Schedules, Project Management, Project Closure, Milestones (Project Management), Sustainable Development, Program Evaluation, Risk Control, Scope Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    650 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Rochester

    The Music of the Beatles

    Skills you'll gain: Music History, Music, Music Theory, Musical Composition, Music Performance, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    752 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    UX Design: From Concept to Prototype

    Skills you'll gain: User Experience, User Experience Design, User Story, Prototyping, Wireframing, User Interface and User Experience (UI/UX) Design, User Centered Design, Interactive Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), User Interface (UI), Design, Usability Testing, Storyboarding, Mockups, Scenario Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 3 Months

1…198199200…632

In summary, here are 10 of our most popular performance marketing courses

  • Introduction to Networking and Storage: IBM
  • Development of Real-Time Systems: 28DIGITAL
  • Profit Analysis using Economic Value Added: Coursera
  • Finance for Technical Managers: University of Colorado Boulder
  • Hacer negocios en América Latina: Tecnológico de Monterrey
  • Digital Channel Planning Strategy: Digital Marketing Institute
  • Estrategia Empresarial: Universidad Austral
  • Building Digital Media using Graphic Design in PowerPoint: Coursera
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Diseño y Gestión de Proyectos de Desarrollo: Banco Interamericano de Desarrollo

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok