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  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • P

    Packt

    Certified Associate in Project Management (CAPM)

    Skills you'll gain: Stakeholder Management, Project Controls, Project Documentation, Business Analysis Tools, Stakeholder Communications, Project Coordination, Requirements Management, Earned Value Management, Project Performance, Team Oriented, Plan Execution, Risk Management, Acceptance Testing, Product Management, Ethical Standards And Conduct, Leadership Studies, Kanban Principles, Waterfall Methodology, Team Leadership, Communication Planning

    ★ 4.6 (84) · Intermediate · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Performance marketing, Bidding, Automation, Consumer Behaviour

    ★ 4.5 (98) · Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Advertising, Meta Ads Manager, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Target Audience, Law, Regulation, and Compliance, Business Ethics, Case Studies

    ★ 4.6 (333) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Toronto

    Visual Perception for Self-Driving Cars

    Skills you'll gain: Computer Vision, Convolutional Neural Networks, Image Analysis, Deep Learning, Robotics, Model Training, Machine Learning Algorithms, Model Evaluation, Linear Algebra

    ★ 4.7 (585) · Advanced · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Generative AI for Business Leaders

    Skills you'll gain: Prompt Engineering, Business Leadership, Dashboard Creation, Strategic Leadership, Prompt Engineering Tools, Project Management, Generative AI Agents, AI powered creativity, ChatGPT, Generative AI, Email Marketing, Digital Marketing, Leadership and Management, Artificial Intelligence and Machine Learning (AI/ML), Deepseek, Artificial Intelligence, Initiative and Leadership, Responsible AI, Business, Business Operations

    ★ 4.6 (19) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Marketing Strategy and Techniques

    ★ 4.6 (83) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Principles of Leadership: Leading Oneself

    Skills you'll gain: Personal Development, Resilience, Self-Awareness, Self-Discipline, Mental Concentration, Accountability, Overcoming Obstacles, Self-Motivation, Persistence, Productivity, Personal Integrity, Growth Mindedness, Leadership Development, Time Management, Stress Management, Initiative and Leadership, Decision Making, Engineering Management, Cognitive flexibility, Goal Setting

    ★ 4.8 (128) · Beginner · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Advanced R Programming

    Skills you'll gain: R (Software), Object Oriented Programming (OOP), Object Oriented Design, R Programming, Debugging, Code Reusability, Functional Design, Programming Principles, Data Structures, Performance Tuning, Performance Testing

    ★ 4.2 (576) · Intermediate · Course · 1 - 3 Months

  • T

    The University of North Carolina at Chapel Hill

    Fundamentals of Rehearsing Music Ensembles

    Skills you'll gain: Music Theory, Musical Composition, Choral Music, Music Performance, Instrumental Music, Music, Coordination, Oral Expression, Vibrations

    ★ 4.9 (420) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Performance Measurement, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Foundations of Sports Analytics: Data, Representation, and Models in Sports

    Skills you'll gain: Statistical Methods, Regression Analysis, Plot (Graphics), Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Data Preprocessing, Matplotlib, Data Wrangling, Data Visualization, Statistical Analysis, Data Processing, Statistics, Analytics, Statistical Modeling, R Programming, Data Analysis, Statistical Inference, Pandas (Python Package), Python Programming

    ★ 4.4 (204) · Intermediate · Course · 1 - 3 Months

  • R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Economics, Policy, and Social Studies, Financial Policy, Game Theory, Cost Accounting, Socioeconomics, Tax, International Relations, Operating Cost, Public Policies, General Finance, Cost Benefit Analysis, Business Metrics, Market Analysis, Performance Metric, International Finance

    ★ 4.8 (151) · Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular performance marketing courses

  • Certified Associate in Project Management (CAPM): Packt
  • Search and Display Advertising: University of Colorado Boulder
  • Social Media Advertising: University of Colorado Boulder
  • Visual Perception for Self-Driving Cars: University of Toronto
  • Generative AI for Business Leaders: SkillsBooster Academy
  • Improving Customer Retention: Coursera
  • Principles of Leadership: Leading Oneself: University of Colorado Boulder
  • Advanced R Programming: Johns Hopkins University
  • Fundamentals of Rehearsing Music Ensembles: The University of North Carolina at Chapel Hill
  • Analytics: Uncover Key Report Insights: Coursera

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