Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of Illinois Urbana-Champaign
Skills you'll gain: Product Lifecycle Management, Data Presentation, Data Storytelling, Performance Measurement, Product Management, Business Analytics, Business Strategy, Business Analysis, Competitive Analysis, Organizational Strategy, Accounting, Strategic Thinking, Business Metrics, Management Accounting, Corporate Strategy, Business Intelligence, Marketing, Strategic Marketing, Innovation, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Graph Theory, Data Structures, Algorithms, Computational Thinking, Theoretical Computer Science, Computer Science, Computer Programming, Python Programming
★ 4.4 (31) · Intermediate · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Code Review, Version Control, GitHub, Package and Software Management, CI/CD, Continuous Integration, Open Source Technology, Code Reusability, Development Environment, Continuous Deployment, Secure Coding, Application Deployment, Software Development Tools, Docker (Software), Containerization, Data Sharing, Git (Version Control System), Automation, Software Documentation, Technical Documentation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Meeting Facilitation, HubSpot CRM, Employee Surveys, Customer Relationship Management (CRM) Software, Customer experience strategy (CX), Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Statistical Reporting, Business Reporting, Dashboard, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production
Beginner · Course · 1 - 3 Months
Skills you'll gain: Organizational Skills, Project Management Software, Organizational Structure, Collaborative Software, Organizational Effectiveness, Team Management, Project Management, User Accounts
★ 4.6 (19) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Workflow Management, Make.com, Document Management, AI powered creativity, Content Development and Management, Social Media Content, Instagram, ChatGPT, AI Workflows, Prompt Engineering, Content Creation, Social Media Marketing, Google Docs, Social Media, Social Media Management, Social Media Strategy, AI Integrations
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Sales Process, Sales Presentations, Customer Relationship Management (CRM) Software, Target Market, Market Analysis, Sales, Presentations, Content Creation, Graphic Design, User Accounts
★ 4.7 (27) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Engineering Drawings, Computer-Aided Design, Architectural Drawing, Technical Drawing, Drafting and Engineering Design, Equipment Design, System Design and Implementation, Electrical Wiring, Facility Management, Coordination
★ 4.7 (11) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Collaborative Software, Journals, Organizational Skills, Productivity, Ability To Meet Deadlines, Document Management, Project Management, Personal Development, Query Languages
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Content Performance Analysis, Content Optimization, Driving engagement, Social Media Management, Data-Driven Marketing, Social Media Analytics, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks