• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • M

    Microsoft

    Data Modeling and Architecture

    Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Data Management, General Data Protection Regulation (GDPR), Star Schema, Personally Identifiable Information, Information Privacy, Data Synthesis, Data Visualization Software, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Quality, Extract, Transform, Load

    ★ 4.8 (21) · Beginner · Course · 1 - 4 Weeks

  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation

    ★ 4.3 (19) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Simulation of Covid-19 Testing Process Using R Simmer

    Skills you'll gain: Simulations, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Statistical Programming, Statistical Methods, Process Modeling, Statistical Analysis, Process Analysis, Data Analysis

    ★ 5 (6) · Beginner · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, Prompt Patterns, ChatGPT, Responsible AI, Gemini, Multimodal Prompts, AI powered creativity, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Data Ethics, AI literacy, Search Engine Optimization, Podcasting, Social Media Content, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    ★ 4.4 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Premium Logo Animation in Adobe After Effects: 2D Projects

    Skills you'll gain: Adobe After Effects, Animations, Motion Graphics, Multimedia, Logo Design, Video Editing, Creative Design, Typography, Color Theory

    Beginner · Course · 1 - 4 Weeks

  • D

    Dartmouth College

    The American Renaissance and Frederick Douglass

    Skills you'll gain: Oral Expression, Storytelling, Liberal Arts, Cultural Diversity, Social Justice, Advocacy, Social Studies, Writing, Culture

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Making Evidence-Based Strategic Decisions

    Skills you'll gain: Data-Driven Decision-Making, Data Strategy, Data Literacy, Business Transformation, Digital Transformation, Business Analytics, Strategic Decision-Making, Analytics, Microsoft Power Platform, Data Quality, No-Code Development, Big Data, Strategic Leadership, Advanced Analytics, Business Modeling, Artificial Intelligence, Competitive Analysis, Employee Engagement, Strategic Communication, Deep Learning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Power Pages for Beginners: Create Website for Your Company

    Skills you'll gain: Microsoft Power Platform, No-Code Development, Data Integration, HTML and CSS, UI Components, Web Content, Web Design and Development, File Management

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    Premiere Pro Pt. 3 — Audio, Color & Exporting

    Skills you'll gain: Post-Production, Adobe Premiere, Video Editing, Media Production, Color Matching, Music, Visual Storytelling, Editing

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Navigating U.S. Food Regulations: Safety and Enforcement

    Skills you'll gain: Case Studies

    ★ 4.1 (9) · Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Fine-tuning, Model Evaluation, Recurrent Neural Networks (RNNs), Data Ethics, Responsible AI, Text Mining, Transfer Learning, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Classification Algorithms, Embeddings, Data Processing, Machine Learning, Data Analysis, Data Cleansing

    ★ 3.3 (7) · Intermediate · Specialization · 3 - 6 Months

1…468469470…690

In summary, here are 10 of our most popular social media analytics courses

  • Data Modeling and Architecture: Microsoft
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Simulation of Covid-19 Testing Process Using R Simmer: Coursera
  • Master AI for Digital Marketing & Content Creation: LearnKartS
  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • Premium Logo Animation in Adobe After Effects: 2D Projects: Skillshare
  • The American Renaissance and Frederick Douglass: Dartmouth College
  • Making Evidence-Based Strategic Decisions: University of Maryland, College Park
  • Power Pages for Beginners: Create Website for Your Company : Coursera
  • Premiere Pro Pt. 3 — Audio, Color & Exporting: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok