• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • E

    EDUCBA

    Linear Regression & Supervised Learning in Python

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Regression Analysis, Model Training, Predictive Modeling, Supervised Learning, Statistical Modeling, Data Analysis, Correlation Analysis, Predictive Analytics, Applied Machine Learning, Machine Learning Methods, Statistical Analysis, Data Preprocessing, Verification And Validation

    ★ 4.6 (14) · Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    NLP – Embeddings & Text Preprocessing in Python

    Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Development Environment, Software Installation

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Feature Engineering 日本語版

    Skills you'll gain: Feature Engineering, Data Preprocessing, Dataflow, Tensorflow, Data Store, Data Transformation, Machine Learning Methods, Keras (Neural Network Library), Statistical Machine Learning, Applied Machine Learning, Machine Learning, Data Modeling

    ★ 4.5 (10) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Dashboards & Data Storytelling with AI

    Skills you'll gain: Data-Driven Marketing, Dashboard Creation, A/B Testing, Predictive Modeling, Data Validation, Predictive Analytics, Analytics, Campaign Management, Web Analytics, Verification And Validation, Real Time Data, Management Reporting, Model Evaluation, Scheduling

    Beginner · Course · 3 - 6 Months

  • G

    Google Cloud

    Validate Data in Google Sheets

    Skills you'll gain: Google Sheets, Data Cleansing, Data Validation, Data Wrangling, Data Entry, Spreadsheet Software, Data Quality, Data Manipulation, Data Analysis, Data Transformation

    Intermediate · Project · Less Than 2 Hours

  • E

    EDUCBA

    Analyze and Build Trading Systems Using Market Models

    Skills you'll gain: Data Literacy, Financial Trading, Financial Market, Descriptive Statistics, Market Data, Statistics, Statistical Methods, Technical Analysis, Derivatives, Risk Modeling, Statistical Analysis, Market Dynamics, Securities Trading, Risk Analysis, Market Analysis, Statistical Modeling, Financial Modeling, Performance Measurement, Performance Analysis, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Conocimiento:Una herramienta para la ingeniería y la gestión

    Skills you'll gain: Knowledge Transfer, Communication, Decision Making, Communication Strategies, Mediation, Decision Intelligence, Engineering Management, Process Modeling, Complex Problem Solving, Information Architecture, Culture, Cultural Diversity, Intercultural Competence, Analysis

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design and Optimize User Funnels

    Skills you'll gain: Conversion Funnel Analysis, Process Mapping, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Blender 3D for Beginners: Create a 3D Vaporwave Animation

    Skills you'll gain: Animations, 3D Modeling, Computer Graphic Techniques, 3D Assets, Post-Production, Computer Graphics, Visualization (Computer Graphics), Graphical Tools, Motion Graphics, File Management, Graphics Software, Video Production

    Mixed · Course · 1 - 4 Weeks

  • D

    Duke University

    Negotiating with Impact Investors

    Skills you'll gain: Due Diligence, Strategic Partnership, Negotiation, Social Impact, Environmental Social And Corporate Governance (ESG), Value Propositions, Fundraising, Sales Presentations, Entrepreneurship, Storytelling, Investments, Entrepreneurial Finance, Investment Management, Capital Markets, Financial Market, Finance, International Finance, Financial Management, Business Strategy, Business Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Performance Appraisal, Accountability Frameworks, Performance Review, People Analytics, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Predict Taxi Fare with a BigQuery ML Forecasting Model

    Skills you'll gain: Model Evaluation, Big Data, Model Training, Predictive Modeling, Google Cloud Platform, Data Access, Applied Machine Learning, Predictive Analytics, Forecasting, Data Management, Machine Learning

    Intermediate · Project · Less Than 2 Hours

1…537538539…688

In summary, here are 10 of our most popular social media analytics courses

  • Linear Regression & Supervised Learning in Python: EDUCBA
  • NLP – Embeddings & Text Preprocessing in Python: Packt
  • Feature Engineering 日本語版: Google Cloud
  • Marketing Dashboards & Data Storytelling with AI: Coursera
  • Validate Data in Google Sheets: Google Cloud
  • Analyze and Build Trading Systems Using Market Models: EDUCBA
  • Conocimiento:Una herramienta para la ingeniería y la gestión: Pontificia Universidad Católica de Chile
  • Design and Optimize User Funnels: Coursera
  • Blender 3D for Beginners: Create a 3D Vaporwave Animation: Skillshare
  • Negotiating with Impact Investors: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok