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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Visualize Marketing Funnels

    Skills you'll gain: Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Architecting with Google Kubernetes Engine: Foundations 日本語版

    Skills you'll gain: Kubernetes, Containerization, Cloud Management, Cloud-Native Computing, Google Cloud Platform, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Cloud Deployment, Application Deployment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Marketing Psychology, Strategic Marketing, Cultural Sensitivity, Brand Management, Target Audience, Digital Brand Strategy, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Planning, Marketing Communications

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, Prompt Patterns, ChatGPT, Responsible AI, Gemini, Multimodal Prompts, AI powered creativity, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Data Ethics, AI literacy, Search Engine Optimization, Podcasting, Social Media Content, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: Customer Analysis, Personalized Campaigns, AI Personalization, Customer Insights, Data-Driven Marketing, Marketing Analytics, Generative AI, Target Audience, Customer Data Management, Marketing Automation, Marketing, Campaign Management, Marketing Effectiveness, Content Creation, Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Applied Machine Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Embeddings, Classification Algorithms, Marketing, Artificial Neural Networks, Performance Metric

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Market Research Essentials for Marketing Management

    Skills you'll gain: Market Research, Business Research, Market Data, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Data Strategy, Marketing, Data Literacy, Data Collection, Ideation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Contract Negotiation, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AI Social Media Marketing with ChatGPT & Gemini

    Skills you'll gain: Content Scheduling, Driving engagement, Social Media Content, Google Gemini, Social Media Marketing, Customer Engagement, Social Media, Social Media Management, Social Media Strategy, ChatGPT, Marketing Automation, Content Creation, Content Strategy, Online Advertising, Copywriting, Search Engine Optimization, Keyword Research, Writing, Web Analytics and SEO, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Email Marketing: Automate, Convert & Scale Revenue

    Skills you'll gain: Email Marketing, Email Automation, Lead Generation, Marketing Automation, A/B Testing, Campaign Management, Content Optimization, Performance Analysis, Copywriting, Data-Driven Marketing, Conversion Funnel Analysis, Personalized Campaigns, Content Creation, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

1…575859…376

In summary, here are 10 of our most popular search engine marketing courses

  • Marketing Management Essentials: Product and Branding: IE Business School
  • Analyze and Visualize Marketing Funnels: Coursera
  • Architecting with Google Kubernetes Engine: Foundations 日本語版: Google Cloud
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • Master AI for Digital Marketing & Content Creation: LearnKartS
  • GenAI for Personalized Marketing at Scale: Coursera
  • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Market Research Essentials for Marketing Management: IE Business School
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • AI Social Media Marketing with ChatGPT & Gemini: LearnKartS

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