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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Mobile Marketing, Optimization Tactics, and Analytics

      Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Google Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Target Audience, Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Build your first Search Engine using AWS Kendra

      Skills you'll gain: Amazon Web Services, Amazon S3, Information Architecture, Data Management, Machine Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Write Blog Posts With Outranking: Rank Articles With AI

      Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Content Creation, Content Strategy, Content Performance Analysis, Writing and Editing, Generative AI, Technology Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Social Media & Marketing - Jagdish Sheth

      Skills you'll gain: Marketing, MarTech, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Ads for Beginners: Master Essentials & Fundamentals

      Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

      4
      Rating, 4 out of 5 stars
      ·
      14 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Strategy: Navigating Emerging Media and AI

      Skills you'll gain: Customer experience strategy (CX), Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, Data-Driven Decision-Making, Integrated Marketing Communications, Personalized Service, Digital Advertising, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Business Ethics

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, ChatGPT, Dashboard, MarTech, Generative AI Agents, Email Marketing, Marketing Strategies, Workflow Management, Campaign Management, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      AI Content Creation with DALL-E: Visual SEO Strategy

      Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT, Web Analytics and SEO

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Implementation

      Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Capstone Project

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Verbal Communication Skills, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Prioritization, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      478 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Foundations

      Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Communications, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

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    1…8910…263

    In summary, here are 10 of our most popular search engine marketing courses

    • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
    • Build your first Search Engine using AWS Kendra: Coursera Project Network
    • Write Blog Posts With Outranking: Rank Articles With AI: Coursera Project Network
    • Social Media & Marketing - Jagdish Sheth: Kennesaw State University
    • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera Project Network
    • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • AI Content Creation with DALL-E: Visual SEO Strategy: Coursera Project Network
    • Google Search Advertising Implementation: Aptly
    • Google SEO Capstone Project: University of California, Davis

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