Branding courses can help you learn brand strategy, visual identity development, audience analysis, and messaging frameworks. You can build skills in creating compelling brand narratives, conducting competitive analysis, and leveraging social media for brand engagement. Many courses introduce tools like Adobe Creative Suite for design, Google Analytics for audience insights, and social media platforms for brand promotion, connecting these skills to effective brand management and market positioning.

Skills you'll gain: Logo Design, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Typography, Adobe Creative Cloud, Workflow Management, Visual Design, Asset Management, Color Theory, Storytelling
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Typography, Design Elements And Principles, Graphic Design, Graphic and Visual Design Software, Design, Visual Design, Digital Design, Photography, Logo Design, Design Software, Creative Design, Photo Editing, Color Theory, Adobe InDesign, Graphic and Visual Design, Image Quality, Style Guides, Branding, Digital Publishing, Art History
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Intellectual Property, Target Audience, Adobe Creative Cloud, Web Content, Marketing Materials, Instagram, Drive Engagement, Customer Engagement, Content Strategy, Ethical Standards And Conduct, Content Management, Branding
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, Personal Integrity, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Illustrator, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Generative AI, Graphic Design, User Interface and User Experience (UI/UX) Design, Productivity Software, Visual Design, File Management, Process Design, Design Reviews, Prompt Engineering, Image Analysis, Presentations, Client Services, Content Creation, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Case Studies, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Graphic Design, Brand Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Design, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Graphic and Visual Design, Strategic Thinking, Legal Risk, Adobe Photoshop
Beginner · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Business Writing, Branding, Graphic Design, Digital Design, Design Software, Competitive Analysis, Design Elements And Principles, Ideation, Photo Editing, Prompt Engineering Tools, Image Quality
Beginner · Specialization · 3 - 6 Months
Browse the branding courses below—popular starting points on Coursera.
Yes. Many branding courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎
You’ll learn how to create a strong brand identity, communicate your brand’s value to customers, and build loyalty over time. Topics often include brand strategy, design elements, messaging, and adapting brands for different markets and audiences.‎
Not necessarily. Many beginner-friendly courses explain the principles of branding from the ground up. If you’re already experienced in marketing, you can find advanced content on brand analytics, brand equity, and innovation.‎