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Copywriting Courses

Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.


Popular Copywriting Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI

    4
    Rating, 4 out of 5 stars
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    55 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing

    4.7
    Rating, 4.7 out of 5 stars
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    72 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Google

    Think Outside the Inbox: Email Marketing

    Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Facebook Storytelling: Write Compelling Stories

    Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Business Writing, Content Creation, Social Media Content, Social Media, Drive Engagement, Social Media Campaigns, AI Product Strategy, Prompt Engineering Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation

    4
    Rating, 4 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: New
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    Coursera

    Instagram Storytelling: Write Compelling Stories

    Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
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    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
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    877 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
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    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
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    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Designing Breakthrough Advertisements: Basics to Begin

    Skills you'll gain: Copywriting, Advertising, Marketing Materials, Promotional Materials, Marketing Design, Writing, Graphic and Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Creativity

    Beginner · Course · 1 - 3 Months

  • Status: New
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    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to copywriting

copywriting with chatgpt: crafting high-quality blog content
copywriting with chatgpt: produce compelling copy that sells
seo copywriting for digital marketing success
content creation and copywriting
ai-enhanced copywriting: surferseo, upword and anyword
ai-enhanced content creation:elevate copywriting with humata
123

In summary, here are 10 of our most popular copywriting courses

  • SEO Copywriting for Digital Marketing Success: Skillshare
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Think Outside the Inbox: Email Marketing: Google
  • Facebook Storytelling: Write Compelling Stories: Coursera
  • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera
  • Instagram Storytelling: Write Compelling Stories: Coursera
  • Launch Your Online Business: The State University of New York
  • Fundamentals of Social Media Advertising: Meta
  • Create a Promotional Video using Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Copywriting

Browse the copywriting courses below—popular starting points on Coursera.

  • SEO Copywriting for Digital Marketing Success: Skillshare
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera Instructor Network
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera Project Network
  • The Strategy of Content Marketing: University of California, Davis
  • Good with Words: Writing and Editing: University of Michigan‎

Whether for marketing, content creation, or personal projects, understanding your purpose in copywriting will guide your efforts. Regularly practicing writing and refining your style is crucial. Join communities like the Copywriting subreddit or LinkedIn groups for tips and feedback. Work on real projects by writing copy for hypothetical or real products. The Strategy of Content Marketing by University of California, Davis is an excellent course to develop your copywriting skills.‎

Yes. You can start learning copywriting on Coursera for free in two ways:

  • Preview the first module of many copywriting courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in copywriting, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

You’ll learn how to write compelling headlines, create calls to action, tailor messaging for different audiences, and use storytelling to connect with readers. Some courses also explore SEO, writing, email marketing, and social media copy.‎

Not at all. Many courses are designed for beginners and guide you through the basics of writing for marketing and business. More advanced courses are available for learners who want to refine their copywriting or specialize in digital platforms.‎

Yes. Copywriting is an essential skill in marketing, advertising, and content creation. Coursera courses can help you develop a professional writing portfolio, earn certificates, and apply your skills to roles in agencies, in-house teams, or as a freelancer.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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