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    527 results for "advertising"

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      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Communication, Business Analysis, Data Analysis, Data Analysis Software, Spreadsheet Software, Business Communication, Microsoft Excel, Computer Programming, Computer Programming Tools, Advertising, Cloud Computing, Cloud Platforms, Collaboration, Computer Graphic Techniques, Computer Graphics, Data Management, Data Structures, Graphic Design, Leadership and Management, Marketing, Research and Design, Theoretical Computer Science, Visual Design, Writing, Finance, Mergers & Acquisitions

      4.7

      (1.4k reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Diseño de Experiencia del Usuario (UX) de Google

      Skills you'll gain: Human Computer Interaction, Research and Design, User Experience, Business Psychology, User Experience Design, Communication, Entrepreneurship, Leadership and Management, Design and Product, Problem Solving, Visual Design, Marketing, Front-End Web Development, Web Development, Adaptability, Brand Management, Business Communication, Collaboration, Computer Graphic Techniques, Computer Graphics, Finance, Operating Systems, Planning, Product Design, Risk Management, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, Systems Design, Theoretical Computer Science, User Research, Accounting, Advertising, Audit, Interactive Design, Market Research, Web Design

      4.8

      (1.8k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      DeepLearning.AI, Amazon Web Services

      Practical Data Science on the AWS Cloud

      Skills you'll gain: Machine Learning, Advertising, Algorithms, Amazon Web Services, Cloud Computing, Communication, Computer Programming, Data Analysis, Deep Learning, Exploratory Data Analysis, Feature Engineering, Marketing, Mathematical Theory & Analysis, Mathematics, Natural Language Processing, Programming Principles, Python Programming, Statistical Programming, Theoretical Computer Science

      4.6

      (444 reviews)

      Advanced · Specialization · 1-3 Months

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      Meta

      Meta Marketing Analytics

      Skills you'll gain: Marketing, Data Analysis, Digital Marketing, Advertising, Business Analysis, Marketing Management, Media Strategy & Planning, Statistical Analysis, Probability & Statistics, Communication, Market Analysis, Experiment, General Statistics, Statistical Programming, Computer Programming, Data Visualization, Market Research, Python Programming, Regression, Statistical Tests, Basic Descriptive Statistics, Brand Management, Data Analysis Software, Data Management, Data Visualization Software, Databases, Forecasting, Probability Distribution, Research and Design, SQL, Spreadsheet Software, Storytelling, Accounting, Computer Networking, Entrepreneurship, Finance, Leadership and Management, Network Security, Operating Systems, Regulations and Compliance, Sales, Security Engineering, Security Strategy, Strategy, Strategy and Operations, System Security, Tableau Software, Web Development

      4.7

      (1.6k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Virginia

      Agile Development

      Skills you'll gain: Agile Software Development, Software Engineering, Computer Science, Design and Product, Leadership and Management, Business Analysis, Data Analysis, User Experience, Product Management, Product Design, Product Development, Advertising, Application Development, Business Intelligence, Business Process Management, Business Psychology, Communication, Continuous Delivery, DevOps, Entrepreneurship, Human Computer Interaction, Human Learning, Market Research, Marketing, Operations Management, Persona Research, Problem Solving, Project Management, Research and Design, Scrum (Software Development), Software Architecture, Software Testing, Strategy, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics, Theoretical Computer Science, User Research

      4.7

      (4.4k reviews)

      Beginner · Specialization · 3-6 Months

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      IBM Skills Network

      Applied Data Science with R

      Skills you'll gain: R Programming, Data Analysis, Plot (Graphics), Exploratory Data Analysis, Data Mining, Data Visualization, SQL, Basic Descriptive Statistics, General Statistics, Data Management, Data Visualization Software, Databases, Interactive Data Visualization, Statistical Analysis, Statistical Programming, Statistical Visualization, Probability & Statistics, Data Analysis Software, Database Theory, Regression, Statistical Tests, Big Data, Software Visualization, Data Structures, User Experience, Machine Learning, Probability Distribution, Applied Machine Learning, Deep Learning, Estimation, Geovisualization, Linear Algebra, Machine Learning Algorithms, Machine Learning Software, SAS (Software), Spatial Data Analysis, Statistical Machine Learning, Data Architecture, Data Model, Database Administration, Database Application, Database Design, Visualization (Computer Graphics), Advertising, Business Analysis, Communication, Computational Logic, Computer Programming, Data Science, Extract, Transform, Load, Marketing, Programming Principles, Theoretical Computer Science

      4.5

      (583 reviews)

      Beginner · Specialization · 3-6 Months

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      University of California, Santa Cruz

      Bayesian Statistics

      Skills you'll gain: Probability & Statistics, Bayesian Statistics, General Statistics, Probability Distribution, Data Science, Statistical Programming, R Programming, Regression, Forecasting, Machine Learning, Markov Model, Statistical Machine Learning, Bayesian Network, Basic Descriptive Statistics, Estimation, Experiment, Correlation And Dependence, Data Visualization, Machine Learning Algorithms, Statistical Tests, Statistical Visualization, Advertising, Business Analysis, Communication, Data Analysis, Graph Theory, Marketing, Mathematics, Statistical Analysis

      4.6

      (3.3k reviews)

      Intermediate · Specialization · 3-6 Months

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      (ISC)²

      (ISC)² Systems Security Certified Practitioner (SSCP)

      Skills you'll gain: Security Engineering, Leadership and Management, Operating Systems, Computer Networking, Computer Security Incident Management, System Security, Finance, Network Security, Algorithms, Cryptography, Marketing, Risk Management, Software Security, Theoretical Computer Science, Accounting, Business Psychology, Cloud Computing, Computer Programming, Cyberattacks, Data Management, Entrepreneurship, Human Factors (Security), Management Accounting, Mobile Development, Organizational Development, Security Strategy, Software Engineering, Software Testing, Audit, Change Management, Cloud Applications, Cloud Infrastructure, Cloud Platforms, Cloud Storage, Communication, Mobile Security, Network Model, Planning, Probability & Statistics, Regulations and Compliance, Statistical Tests, Strategy, Strategy and Operations, Advertising, Computer Architecture, Computer Security Models, Data Visualization, Financial Accounting, General Accounting, Journalism, Network Architecture, Networking Hardware, Security Software

      4.7

      (410 reviews)

      Beginner · Specialization · 3-6 Months

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      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Marketing, Brand Management, Research and Design, Communication, Human Computer Interaction, User Experience, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Marketing Design, User Experience Design, User Research, Persona Research, Advertising, Influencing, Human Resources, Journalism, People Analysis, Public Relations, Storytelling, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Leadership and Management, Media Production, Media Strategy & Planning, Sales, Strategy and Operations, Supply Chain and Logistics, Visual Design

      4.6

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

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      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Communication, Marketing, Social Media, Digital Marketing, Media Strategy & Planning, Advertising, Entrepreneurship, Marketing Management, Business Analysis, Customer Analysis, Leadership and Management, Market Research, Research and Design, Sales, Strategy, Strategy and Operations, Public Relations, Writing

      4.8

      (10.8k reviews)

      Beginner · Course · 1-3 Months

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      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Social Media, Advertising, Data Analysis

      4.8

      (1.2k reviews)

      Beginner · Course · 1-3 Months

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      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Business Psychology, Communication, Influencing, Marketing, Marketing Psychology, Brand Management, Business Analysis, People Analysis, Marketing Design, Research and Design, Social Media, Advertising, Advertising Sales, Customer Analysis, Digital Marketing, Marketing Management, Media Production, Media Strategy & Planning, Sales, Storytelling, Writing, Strategy and Operations

      4.8

      (5k reviews)

      Mixed · Course · 1-4 Weeks

    Searches related to advertising

    advertising with meta
    advertising and society
    advertising and e-commerce on tiktok
    digital advertising strategy
    content, advertising & social imc
    search advertising
    native advertising
    social media advertising
    1…456…44

    In summary, here are 10 of our most popular advertising courses

    • Microsoft 365 Fundamentals: Microsoft
    • Diseño de Experiencia del Usuario (UX) de Google: Google
    • Practical Data Science on the AWS Cloud: DeepLearning.AI
    • Meta Marketing Analytics: Meta
    • Agile Development: University of Virginia
    • Applied Data Science with R: IBM Skills Network
    • Bayesian Statistics: University of California, Santa Cruz
    • (ISC)² Systems Security Certified Practitioner (SSCP): (ISC)²
    • Branding: The Creative Journey: IE Business School
    • Introduction to Social Media Marketing: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    • Advertising is the promotion of products or services to the public, and an effective advertising strategy is essential to the success of any for-profit company. This field has grown more important, as well as more complex, since the advent of the digital era. In addition to traditional print, radio, and TV ads, today’s digital marketing professionals have many more channels to use as well as greater control over the audience these channels reach.

      Google Ads search advertising is a quintessential example of this new era; while similar in format to print ads, the power of Google’s search algorithms and user data allow advertisers to target ads so that they are displayed only to users likely to be interested in their products, and to pay only when these ads are successful in garnering clicks. Social media marketing such as Facebook advertising and Twitter advertising also allows for user-specific targeting of ads that can use images as well as text.

      There are also new opportunities for longer-form advertising. Native advertising uses the same format of the usual content of a publication, has expanded beyond traditional “advertorials” to include sponsored content on social media as well as branded content such as white papers. These formats may offer a means to convey more complex value propositions that can be particularly effective in business-to-business sales.

      Regardless of the channel used, today’s advertising professionals also have sophisticated marketing performance measurement and management tools to evaluate their effectiveness. That means that success in this field requires more than a knack for coming up with a memorable message - you also need to have skills in analytics to understand your results, iterate, and optimize.‎

    • Advertising expertise is an in-demand skill, but successful careers in this area - much like the evolution of the industry itself - increasingly depend on selling in the digital realm. Thus, today’s advertising professionals must keep up to date with the latest digital platforms and continually learn new skills to stay ahead of the curve in this rapidly evolving field.

      Experienced digital marketing specialists may work their way up through the ranks in advertising agencies and other organizations to become advertising and promotions managers. These high-level professionals are in charge of planning and carrying out ad campaigns across all forms of media, and must be able to understand the advertising goals of clients as well as manage staff responsible for executing on their vision. According to the Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $125,510 in 2019.‎

    • Absolutely! Digital marketing courses and Specializations have long been some of the most popular learning content available on the Coursera platform, and the online format is an ideal medium for developing skills in the sophisticated digital tools and strategies available to today’s advertising professionals.

      With the opportunity to learn remotely from top-ranked schools like Duke University, University of Colorado Boulder, and the University of Illinois Urbana-Champaign, online courses through Coursera give you the opportunity to learn about advertising from leading experts and faculty on a flexible schedule and a lower cost than on-campus students.‎

    • Before starting to learn advertising, it helps to understand the fundamentals of writing and public speaking. Advertisers rely heavily on their communication skills as they try to persuade consumers to make a purchase or take some other type of action. Knowledge of psychology can also be useful because you'll need to understand what motivates people. Although traditional forms of advertising have involved mediums such as billboards, newspaper ads, and brochures, much of today's advertising efforts take place online. So, it helps to have a firm grasp of basic computer skills as well.‎

    • People who are creative and persuasive are well suited for roles in advertising. Advertising jobs require you to take a product or service and make it relevant and appealing to consumers. So, you'll need to test out creative approaches to getting your message across to a target demographic. Depending on the specific role, it might also help to have an extroverted personality and a willingness to step in front of a camera. However, many advertising jobs, such as graphic designer and commercial script writer, involve working behind the scenes.‎

    • Learning advertising could be the right path for anyone who has a passion for promoting their own works or the works of other people. Developing advertising skills is especially useful for people who plan to launch their own business, whether it's a for-profit or nonprofit service. Even if you don't personally plan to start a business, your advertising skills may help someone you know spread the word about their latest invention or new start-up. Independent contractors can also benefit from learning about advertising. For self-employed individuals, knowing how to stand out in a crowded field and catch the attention of potential clients is important for ongoing success.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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