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    • Brand Management

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    375 results for "brand management"

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      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Entrepreneurship, Leadership and Management, Accounting, Business Psychology, Operations Management, Communication, Financial Accounting, General Accounting, Generally Accepted Accounting Principles (GAAP), Finance, Marketing, Business Analysis, Collaboration, Human Resources, Leadership Development, Operational Analysis, Organizational Development, Strategy, Supply Chain and Logistics, MarTech, Business Communication, Cash Management, People Management, Strategy and Operations, Digital Marketing, Change Management, Decision Making, Process Analysis, Brand Management, Financial Analysis, Investment Management, Marketing Psychology, Taxes, Accounts Payable and Receivable, Business Process Management, Conflict Management, Cost Accounting, Emotional Intelligence, Influencing, Performance Management, Customer Relationship Management, Design and Product, Market Analysis, Media Strategy & Planning, Planning, Product Marketing, Sales

      4.7

      (23.3k reviews)

      Beginner · Specialization · 3-6 Months

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      California Institute of the Arts

      Graphic Design

      Skills you'll gain: Computer Graphics, Graphic Design, Research and Design, Visual Design, Brand Management, Creativity, Entrepreneurship, Graphics Software, Marketing

      4.7

      (19.1k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Entrepreneurship, Strategy, Entrepreneurial Finance, Finance, Marketing, Research and Design, Decision Making, Human Resources, Innovation, Accounting, Advertising, Business Analysis, Communication, Financial Accounting, Financial Management, Investment Management, Market Research, Recruitment, B2B Sales, Brand Management, Business Design, Business Research, Customer Analysis, Customer Relationship Management, Data Analysis, Digital Marketing, Financial Analysis, Human Resources Operations, Leadership Development, Leadership and Management, Persona Research, Planning, Sales, Survey Creation, Visual Design, Business Process Management, Business Psychology, Design and Product, Forecasting, General Accounting, Market Analysis, Media Strategy & Planning, Organizational Development, Probability & Statistics, Product Development, Product Management, Product Marketing, Public Relations, Strategy and Operations, Supply Chain and Logistics

      4.8

      (5.2k reviews)

      Beginner · Specialization · 3-6 Months

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      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.5k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (22k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Regulatory Compliance

      Skills you'll gain: Finance, Regulations and Compliance, Leadership and Management, Risk Management, Brand Management, Computer Networking, Data Management, Operating Systems, Operations Management, Security Engineering, Security Strategy, Software Security, System Security

      4.8

      (1.9k reviews)

      Intermediate · Specialization · 3-6 Months

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      Google

      Diseño de Experiencia del Usuario (UX) de Google

      Skills you'll gain: Human Computer Interaction, Research and Design, User Experience, Business Psychology, User Experience Design, Communication, Entrepreneurship, Leadership and Management, Design and Product, Problem Solving, Visual Design, Marketing, Front-End Web Development, Web Development, Adaptability, Brand Management, Business Communication, Collaboration, Computer Graphic Techniques, Computer Graphics, Finance, Operating Systems, Planning, Product Design, Risk Management, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, Systems Design, Theoretical Computer Science, User Research, Accounting, Advertising, Audit, Interactive Design, Market Research, Web Design

      4.8

      (1.8k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of California, Irvine

      Career Success

      Skills you'll gain: Leadership and Management, Communication, Entrepreneurship, Business Communication, Sales, Marketing, Strategy and Operations, Project Management, Collaboration, Decision Making, Finance, Negotiation, Problem Solving, Professional Development, Research and Design, Writing, Accounting, Business Analysis, Emotional Intelligence, Financial Analysis, Financial Management, Planning, Supply Chain and Logistics, Banking, Brand Management, Budget Management, Business Process Management, Change Management, Cost Accounting, Culture, Financial Accounting, General Accounting, Generally Accepted Accounting Principles (GAAP), Leadership Development, Management Accounting, Operational Analysis, Operations Management, Organizational Development, People Development, Basic Descriptive Statistics, Business Psychology, Conflict Management, Critical Thinking, Data Analysis, Human Resources, Operations Research, Plot (Graphics), Statistical Visualization, Visualization (Computer Graphics)

      4.5

      (39.3k reviews)

      Beginner · Specialization · 3-6 Months

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      IESE Business School

      Foundations of Management

      Skills you'll gain: Accounting, Financial Accounting, Communication, Entrepreneurship, Human Resources, Leadership and Management, Business Psychology, Finance, Financial Management, Leadership Development, Market Analysis, Market Research, Marketing, Research and Design, Brand Management, Business Analysis, Collaboration, Customer Analysis, Management Accounting, Marketing Management, People Management, Strategy and Operations, Business Communication, Business Development, Conflict Management, Culture, Design and Product, Emotional Intelligence, Employee Relations, Financial Analysis, Marketing Psychology, Media Strategy & Planning, Organizational Development, People Development, Product Lifecycle, Sales, Data Analysis, Forecasting, General Accounting, Operational Analysis, Probability & Statistics, Product Marketing

      4.8

      (4.4k reviews)

      Beginner · Specialization · 3-6 Months

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      University of California, Irvine

      Project Management & Other Tools for Career Development

      Skills you'll gain: Leadership and Management, Communication, Project Management, Strategy and Operations, Entrepreneurship, Marketing, Decision Making, Negotiation, Problem Solving, Research and Design, Sales, Writing, Business Communication, Planning, Supply Chain and Logistics, Collaboration, Risk Management, Brand Management, Change Management, Finance, Financial Management, Conflict Management, Human Resources, Basic Descriptive Statistics, Critical Thinking, Leadership Development, Plot (Graphics), Probability & Statistics, Statistical Visualization, Visualization (Computer Graphics)

      4.6

      (33.4k reviews)

      Beginner · Specialization · 3-6 Months

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      Berklee

      The DIY Musician

      Skills you'll gain: Communication, Entrepreneurship, Creativity, Leadership and Management, Research and Design, Marketing, Sales, Strategy, Strategy and Operations, Collaboration, Media Production, Brand Management, Decision Making, Entrepreneurial Finance, Human Computer Interaction, Media Strategy & Planning, Planning, Social Media, Storytelling, Supply Chain and Logistics, User Experience, Writing

      4.7

      (3.3k reviews)

      Beginner · Specialization · 3-6 Months

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      Northwestern University

      The Art of Sales: Mastering the Selling Process

      Skills you'll gain: Business Communication, Communication, Sales, Leadership and Management, Marketing, Entrepreneurship, Personal Development, Professional Development, Strategy, Prospecting and Qualification, Writing, Brand Management, Negotiation

      4.7

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand and product management
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    In summary, here are 10 of our most popular brand management courses

    • Business Foundations: University of Pennsylvania
    • Graphic Design: California Institute of the Arts
    • Entrepreneurship: University of Pennsylvania
    • Search Engine Optimization (SEO): University of California, Davis
    • Digital Marketing: University of Illinois at Urbana-Champaign
    • Regulatory Compliance: University of Pennsylvania
    • Diseño de Experiencia del Usuario (UX) de Google: Google
    • Career Success: University of California, Irvine
    • Foundations of Management: IESE Business School
    • Project Management & Other Tools for Career Development: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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