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    • Brand Management

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    375 results for "brand management"

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      Berklee

      The Business of Music Production

      Skills you'll gain: Research and Design, Communication, Contract Management, Creativity, Entrepreneurship, Leadership and Management, Media Production, Finance, Human Computer Interaction, Human Resources, Payments, Talent Management, User Experience, Accounting, Brand Management, Business Analysis, Critical Thinking, General Accounting, Marketing, Strategy and Operations

      4.8

      (4.8k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Intellectual Property Law

      Skills you'll gain: Brand Management, Marketing, Accounting, Innovation

      4.8

      (1.1k reviews)

      Intermediate · Specialization · 3-6 Months

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      Northwestern University

      Social Media Marketing

      Skills you'll gain: Marketing, Communication, Social Media, Digital Marketing, Media Strategy & Planning, Entrepreneurship, Market Research, Research and Design, Sales, Strategy, Strategy and Operations, Advertising, Leadership and Management, Marketing Management, Business Analysis, Customer Analysis, Influencing, Prospecting and Qualification, Writing, Brand Management, Business Psychology, Marketing Psychology, Data Analysis, Data Analysis Software, IBM Cloud, Other Cloud Platforms and Tools

      4.6

      (5.2k reviews)

      Beginner · Specialization · 3-6 Months

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      Parsons School of Design, The New School

      Transforming the Fashion Business

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Design and Product, Research and Design, Strategy and Operations, Communication, Supply Chain and Logistics, Sales, Social Media, Brand Management, Business Design, Innovation, Product Lifecycle, Strategy, Supply Chain Systems, Business Analysis, Business Psychology, Collaboration, E-Commerce, Merchandising, Operations Management, Product Management, Retail Sales, Adaptability, Business Process Management, Business Transformation, Creativity, Culture, Customer Analysis, Customer Relationship Management, Finance, Forecasting, Operations Research, Probability & Statistics, Problem Solving, Product Development, Product Marketing, Retail Store Operations, Supplier Relationship Management, Operating Systems, Systems Design, Theoretical Computer Science

      4.7

      (329 reviews)

      Intermediate · Specialization · 1-3 Months

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      INSEAD

      Blockchain Revolution

      Skills you'll gain: FinTech, Finance, BlockChain, Strategy and Operations, Entrepreneurship, Regulations and Compliance, Contract Management, Human Resources, Leadership and Management, Research and Design, Accounting, Innovation, Marketing, Recruitment, Generally Accepted Accounting Principles (GAAP), Audit, Brand Management, Business Design, Business Psychology, Conflict Management, Decision Making, Digital Marketing, Financial Accounting, Financial Management, Human Resources Operations, Leadership Development, Operations Management, Organizational Development, Payments, Sales, Security Strategy, Software Engineering, Strategy, Supply Chain Systems, Supply Chain and Logistics, Business Process Management, Cryptography, Security Engineering, Theoretical Computer Science

      4.7

      (2.8k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Marketing, MarTech, Digital Marketing, Brand Management, Business Psychology, Communication, Marketing Psychology, Customer Relationship Management, Design and Product, Entrepreneurship, Leadership and Management, Market Analysis, Media Strategy & Planning, Product Marketing, Sales, Strategy, Strategy and Operations

      4.8

      (12.1k reviews)

      Mixed · Course · 1-3 Months

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      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Marketing, Retail Sales, Sales, Entrepreneurship, Strategy, Brand Management, Leadership and Management, Strategy and Operations, Business Development, Supply Chain Systems, Supply Chain and Logistics, Advertising, Business Analysis, Communication, Customer Analysis, Customer Relationship Management, Design and Product, Finance, Market Analysis, Market Research, Media Strategy & Planning, Product Strategy, Research and Design, Business Psychology, Marketing Psychology, Accounting, B2B Sales, Cost Accounting, Decision Making, Digital Marketing, Marketing Management, Product Management, Prospecting and Qualification, Public Relations, Supplier Relationship Management, Business Communication, Product Development, Product Marketing, Visual Design

      4.7

      (5.4k reviews)

      Beginner · Specialization · 3-6 Months

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      Berklee

      Music Business

      Skills you'll gain: Leadership and Management, Communication, Entrepreneurship, Marketing, Strategy and Operations, Research and Design, Sales, Strategy, Brand Management, Collaboration, Contract Management, Creativity, Accounting, Business Analysis, Critical Thinking, Decision Making, Entrepreneurial Finance, Finance, General Accounting, Human Resources, Media Strategy & Planning, Payments, Planning, Social Media, Storytelling, Supply Chain and Logistics, Talent Management

      4.8

      (3.2k reviews)

      Beginner · Specialization · 3-6 Months

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      Google

      Google UX Design (PT)

      Skills you'll gain: Business Psychology, Research and Design, User Experience Design, Human Computer Interaction, User Experience, Design and Product, Leadership and Management, Visual Design, Communication, Entrepreneurship, Web Design, Web Development, Collaboration, Finance, Marketing, Product Design, Strategy and Operations, Theoretical Computer Science, Accounting, Adaptability, Brand Management, Business Analysis, Computer Architecture, Computer Graphics, Computer Networking, Data Analysis, Financial Analysis, Influencing, Interactive Design, Investment Management, Market Analysis, Network Architecture, Operating Systems, Persona Research, Problem Solving, Project Management, Risk Management, Sales, Social Media, Software Architecture, Software Engineering, Strategy, Systems Design, User Research, Audit, Corporate Accouting, Market Research

      4.9

      (1.1k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing, Business Analysis, Market Analysis, Brand Management, Communication, Customer Analysis, Market Research, Marketing Management, Research and Design, Benefits, Change Management, Compensation, Conflict Management, Correlation And Dependence, Customer Relationship Management, Digital Marketing, FinTech, Finance, Financial Management, HR Tech, Human Resources Operations, Investment Management, Leadership Development, Marketing Design, Mergers & Acquisitions, Payments, Probability & Statistics, Professional Development, Recruitment, Regression, Regulations and Compliance, Risk Management, Securities Sales, Securities Trading, Statistical Analysis, Talent Management, Underwriting, Entrepreneurship, Experiment, General Statistics, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (6.3k reviews)

      Beginner · Course · 1-3 Months

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      Aptly

      Marketing with TikTok

      Skills you'll gain: Communication, Marketing, Digital Marketing, Social Media, Advertising, Brand Management, Entrepreneurship, Leadership and Management, Media Strategy & Planning, Sales, Strategy, Strategy and Operations, E-Commerce, Market Analysis, Planning, Supply Chain and Logistics

      4.5

      (22 reviews)

      Beginner · Specialization · 1-3 Months

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      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing, Market Analysis, Market Research, Research and Design, Design and Product, Entrepreneurship, Leadership and Management, Brand Management, Business Analysis, Communication, Customer Analysis, Sales, Strategy and Operations, Human Computer Interaction, Media Strategy & Planning, Strategy, User Research, Business Psychology, Finance, Investment Management, Marketing Psychology, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Advertising, Decision Making, Planning, Supply Chain and Logistics

      4.5

      (5.6k reviews)

      Beginner · Specialization · 3-6 Months

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand and product management
    1234…32

    In summary, here are 10 of our most popular brand management courses

    • The Business of Music Production: Berklee
    • Intellectual Property Law: University of Pennsylvania
    • Social Media Marketing: Northwestern University
    • Transforming the Fashion Business: Parsons School of Design, The New School
    • Blockchain Revolution: INSEAD
    • Introduction to Marketing: University of Pennsylvania
    • Marketing Mix Implementation: IE Business School
    • Music Business: Berklee
    • Google UX Design (PT): Google
    • Marketing Analytics: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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