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    • Brand Management

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    377 results for "brand management"

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      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing, Market Analysis, Market Research, Research and Design, Design and Product, Entrepreneurship, Leadership and Management, Brand Management, Business Analysis, Communication, Customer Analysis, Sales, Strategy and Operations, Human Computer Interaction, Media Strategy & Planning, Strategy, User Research, Business Psychology, Finance, Investment Management, Marketing Psychology, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Advertising, Decision Making, Planning, Supply Chain and Logistics

      4.5

      (5.6k reviews)

      Beginner · Specialization · 3-6 Months

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      ESSEC Business School

      Reporting extra-financier et stratégie RSE

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Finance, Regulations and Compliance, Accounting, Audit, Brand Management, Business Process Management, Communication, Design and Product, Performance Management, Product Lifecycle

      4.7

      (351 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Pennsylvania

      Omnichannel Retail Strategy

      Skills you'll gain: Leadership and Management, Entrepreneurship, Strategy and Operations, Sales, Marketing, Strategy, Supply Chain and Logistics, Business Psychology, Human Resources, People Development, Brand Management, E-Commerce, Retail Sales, Supply Chain Systems, Talent Management, Business Analysis, Customer Success, Data Analysis, People Management, Performance Management, Retail Store Operations, Compensation, Corporate Accouting

      4.8

      (232 reviews)

      Beginner · Specialization · 1-3 Months

    • Free

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      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Design and Product, Marketing, Business Analysis, Customer Analysis, Product Marketing, Product Strategy, Brand Management, Communication, Entrepreneurship, Leadership and Management, Market Analysis, Marketing Management, Sales, Strategy, Strategy and Operations, Innovation, Product Lifecycle, Product Management, Research and Design, Supply Chain Systems, Supply Chain and Logistics

      4.8

      (4.1k reviews)

      Mixed · Course · 1-3 Months

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      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Communication, Marketing, Public Relations, Leadership and Management, Advertising, Entrepreneurship, Brand Management, Computer Architecture, Computer Networking, Journalism, Network Architecture, Sales, Storytelling, Strategy, Strategy and Operations, Planning, Supply Chain and Logistics, Writing

      4.6

      (244 reviews)

      Beginner · Specialization · 3-6 Months

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      University of Michigan

      Digital Technologies and the Future of Manufacturing

      Skills you'll gain: Leadership and Management, Computer Architecture, Computer Networking, Internet Of Things, Software Engineering, Design and Product, Strategy and Operations, Entrepreneurship, Computer Graphics, Human Computer Interaction, Interactive Design, Network Architecture, Marketing, Brand Management, Operations Management, Product Management, Sales, Strategy, Business Analysis, Business Psychology, Business Transformation, Cloud Computing, Cloud Infrastructure, Organizational Development, Probability & Statistics

      4.5

      (130 reviews)

      Beginner · Specialization · 1-3 Months

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      Macquarie University

      Leading: Human Resource Management and Leadership

      Skills you'll gain: Leadership and Management, Business Psychology, Entrepreneurship, Human Resources, People Development, Organizational Development, Strategy and Operations, Adaptability, Business Design, Leadership Development, Research and Design, Communication, Culture, Marketing, People Management, Collaboration, Business Process Management, Employee Relations, Strategy, Business Analysis, Conflict Management, Decision Making, Emotional Intelligence, Human Resources Operations, Operations Management, People Analysis, Problem Solving, Sales, Training, Brand Management

      4.8

      (2.9k reviews)

      Intermediate · Specialization · 3-6 Months

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      Meta

      Social Media Management

      Skills you'll gain: Communication, Digital Marketing, Marketing, Social Media, Brand Management, Marketing Management, Business Analysis, Entrepreneurship, Planning, Advertising, Customer Support, Influencing, MarTech, Marketing Psychology, People Analysis, Spreadsheet Software, Writing, Supply Chain and Logistics

      4.9

      (3.9k reviews)

      Beginner · Course · 1-4 Weeks

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      Rice University

      Organizational Leadership in Diversity, Equity & Inclusion

      Skills you'll gain: Communication, Business Psychology, Employee Relations, Human Resources, Human Resources Operations, Leadership and Management, Culture, Entrepreneurship, Organizational Development, Business Analysis, Change Management, Collaboration, Operational Analysis, People Development, Strategy and Operations, Talent Management, Planning, Recruitment, Supply Chain and Logistics, Training, Accounting, Adaptability, Brand Management, Corporate Accouting, Data Analysis, Decision Making, Leadership Development, Marketing, People Management, Sales, Stata, Statistical Programming, Strategy

      4.8

      (118 reviews)

      Intermediate · Specialization · 3-6 Months

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      Google

      Design a User Experience for Social Good & Prepare for Jobs

      Skills you'll gain: Human Computer Interaction, User Experience, Brand Management, Communication, Leadership and Management, Marketing, Professional Development, Social Media, Business Psychology, Computer Programming, Design and Product, Entrepreneurship, Problem Solving, Programming Principles, Research and Design, User Experience Design, User Research, Visual Design

      4.8

      (2.1k reviews)

      Beginner · Course · 1-3 Months

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      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Communication, Digital Marketing, Marketing, MarTech, Search Engine Optimization, Brand Management, Influencing, Marketing Management, Research and Design, Market Analysis, Marketing Design, Persona Research, Social Media, Algorithms, Back-End Web Development, Human Computer Interaction, Strategy, Theoretical Computer Science, User Experience, Web Development

      4.6

      (9.5k reviews)

      Beginner · Course · 1-4 Weeks

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      University of Pennsylvania

      What is Compliance?

      Skills you'll gain: Finance, Regulations and Compliance, Leadership and Management, Risk Management, Brand Management

      4.8

      (1k reviews)

      Mixed · Course · 1-4 Weeks

    Searches related to brand management

    brand management: aligning business, brand and behaviour
    brand and product management
    1…456…32

    In summary, here are 10 of our most popular brand management courses

    • Marketing Strategy: IE Business School
    • Reporting extra-financier et stratégie RSE: ESSEC Business School
    • Omnichannel Retail Strategy: University of Pennsylvania
    • Food & Beverage Management: Università Bocconi
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Digital Technologies and the Future of Manufacturing: University of Michigan
    • Leading: Human Resource Management and Leadership: Macquarie University
    • Social Media Management: Meta
    • Organizational Leadership in Diversity, Equity & Inclusion: Rice University
    • Design a User Experience for Social Good & Prepare for Jobs: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    • Brand management is the process of shaping the perception of a company to increase its value in the hearts and minds of its customers - and the marketplace. Much more than simply a static, visual logo, the brand of today is an ever-changing customer experience delivered by the entire organization. Whether in personal or corporate branding, brand management is important to establishing a great reputation, growing a loyal customer base, and staying ahead of the competition.

      Especially in the digital era, it takes strong brand identity and agile brand marketing to punch through the noise of the increasingly saturated online landscape. While this can be challenging, the internet has also created new opportunities to create positive associations with brands through techniques like content marketing and influencer marketing. The ability to leverage digital analytics also offers new ways to identify your target audience as well as understand and improve your positioning within the competitive landscape.

      Thus, today brand management is more essential than ever as part of a savvy marketing strategy. The ability to connect with customers in more memorable ways and across more channels than ever allows creative brand managers to grow market share by growing mindshare, and generate more value for every marketing dollar spent.‎

    • With branding essential to all types of organizations - public, private, and non-profit - brand management is needed in all industries. Typical roles that draw on brand management expertise include digital marketers, social media managers, and other advertising, public relations, and marketing specialists.

      Having experience doing brand management and other marketing activities in these roles can prepare you to become an advertising manager. Advertising managers are responsible for coming up with compelling promotional campaign ideas as well as overseeing their execution by design and sales teams. According to the Bureau of Labor Statistics, employment growth for marketing managers will increase faster than the economy-wide average, but opportunities will be greatest for managers with expertise in the digital realm as print media fades in relevance.‎

    • Yes! Coursera offers online courses and Specializations in brand management and related topics like content strategy and influencer marketing. And, in keeping with Coursera’s own brand strategy of only offering high quality online courses from top-ranked programs, you can learn about brand management from leading experts at schools like the University of London, the University of Pennsylvania, and Northwestern University. You’ll do the same coursework and get the same credits as on-campus students, as well as having access to faculty via live virtual office hours, but paying a significantly lower cost.‎

    • Before you start learning brand management, it helps to have experience working with others on teams and managing projects that require keeping track of tasks and meeting deadlines. You also should have strong verbal and written communication skills, analytical skills, and research skills. Brand managers often have technology skills and know how to use a computer. They feel comfortable working with digital marketing tools like social media platforms that they use for market research, campaign management, and progress monitoring.‎

    • The kind of people best suited for roles in brand management have the ability to connect with people and take the time to get to know what interests them. They typically enjoy doing market research and analyzing trends to plan for marketing campaigns and monitoring the effectiveness of campaigns to find what works and doesn’t work for a particular brand or demographic. Brand managers are usually comfortable working on collaborative teams with others. In some cases, they lead the teams and delegate responsibilities and tasks. They also tend to be creative individuals who enjoy coming up with ideas and taking the steps to implement them. It’s also helpful to feel comfortable presenting to large and small groups of content creators and decision makers.‎

    • If you’re a natural storyteller who likes getting to know people and doing what it takes to understand what their wants and needs are, learning brand management may be right for you. The work of brand managers may be a good fit for you if you enjoy spending time digging through data and analyzing metrics like impressions, reach, and conversions. You may want to learn about brand management if you work or want to work in a related field like public relations, marketing, advertising, and product management or if you’re considering a career as a content creator who will produce work used by brand managers.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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