• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Customer Relationship Management (CRM) Software, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Marketing Effectiveness, Campaign Planning, Plan Execution, Promotions and Campaigns, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Marketing Communications, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Strategic HR Leadership

    Skills you'll gain: Succession Planning, Human Resources, Human Resources Management and Planning, Workforce Planning, Strategic Leadership, Human Resource Strategy, Human Capital, Business Leadership, Change Management, People Analytics, Communication Planning, Organizational Change, Organizational Effectiveness, Strategic Decision-Making, Organizational Development, Gap Analysis, Talent Pipelining, Organizational Strategy, People Development, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    MedCerts

    Medical Office Procedures and Administration Fundamentals

    Skills you'll gain: Medical Privacy, Medical Records, Medical Office Procedures, Electronic Medical Record System, Health Information Management and Medical Records, Resilience, Health Information Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Electronic Medical Record, Emotional Intelligence, Professionalism, Patient Coordination, Diversity Awareness, Patient-centered Care, Composure, Empathy & Emotional Intelligence, Patient Registration, Relationship Building, Medical History Documentation, Care Coordination

    4.8 stars, 1.1K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (1.1K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Madecraft

    Customer Service Professional Skills

    Skills you'll gain: Customer Service, Customer Complaint Resolution, Campaign Planning, Customer experience strategy (CX), Customer Support, Service Design, Customer Relationship Building, Customer experience improvement, Assertiveness, Personalized Service, Customer Engagement, Customer Retention, Experimentation, De-escalation Techniques, Customer Relationship Management, Customer Insights, Leadership and Management, Conflict Management, Team Leadership, Active Listening

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Networking, Digital Commerce, and Enterprise Systems

    Skills you'll gain: Enterprise Resource Planning, Wireless Networks, E-Commerce, Supply Chain Management, Customer Relationship Management, Computer Networking, Information Systems, Systems Integration, Customer Relationship Management (CRM) Software, Social Media Marketing, Business Operations, Logistics Management, Network Administration, Inventory Management, Digital Marketing, Network Security, Business Process Management, Data Management, Procurement, Customer Engagement

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google Cloud

    Building Scalable Java Microservices with Spring Boot and Spring Cloud

    Skills you'll gain: Microservices, Google Cloud Platform, Cloud Applications, Spring Framework, Cloud Development, Spring Boot, Database Management, Cloud Deployment, Cloud-Native Computing, Databases, Database Development, Database Systems, Software Architecture, Application Frameworks, Application Performance Management, Service Oriented Architecture, Application Deployment, Configuration Management

    4.3 stars, 1.4K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (1.4K) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The University of Edinburgh

    The Truth About Cats and Dogs

    Skills you'll gain: Culture, Sensory Systems Analysis, Positive Behavior Support, Behavior Management, Scientific Methods, Behavioral Management, Caregiving, Non-Verbal Communication, Ethical Standards And Conduct, Science and Research, Research, Biology

    4.8 stars, 2.4K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (2.4K) · Mixed · Course · 1 - 3 Months

  • A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding

    4.7 stars, 422 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (422) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rice University

    Engineering Project Management: Scope, Time and Cost Management

    Skills you'll gain: Cost Estimation, Project Scoping, Cost Management, Scope Management, Project Estimation, Project Schedules, Earned Value Management, Scheduling, Change Control, Work Breakdown Structure, Project Controls, Estimation, Requirements Management, Timelines, Change Management, Budget Management, Project Management, Planning, Project Documentation, Project Performance

    4.8 stars, 1.5K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (1.5K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Business Information Systems Fundamentals

    Skills you'll gain: Information Systems Security, Business Process Modeling, Security Management, Systems Development Life Cycle, Systems Development, Information Systems, Cyber Attacks, Cybersecurity, Management Information Systems, Business Process Management, Enterprise Resource Planning, IT Management, Requirements Analysis, Incident Response, Business Process, Computer Security Incident Management, Database Management Systems, Business Intelligence, Cloud Computing, Data Management

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Platform Orchestration

    Skills you'll gain: Agentic Workflows, AI Workflows, AI Enablement, Agentic systems, Microsoft Power Platform, Decision Intelligence, Business Transformation, Workflow Management, Digital Transformation, AI Product Strategy, Business Process Automation, Responsible AI, Generative AI Agents, Enterprise Architecture, Software As A Service, Operational Excellence, Organizational Development, Strategic Leadership, Leadership Development, Risk Management

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    AI CERTs

    Microsoft 365 Copilot for Marketing and Campaign Automation

    Skills you'll gain: Prompt Engineering, Marketing Automation, Personalized Campaigns, Microsoft Copilot, Prompt Engineering Tools, Marketing Operations, Marketing, Campaign Planning, Data-Driven Marketing, Campaign Management, AI Enablement, Market Intelligence, Marketing Analytics, Email Marketing, AI Personalization, Predictive Analytics, Data-Driven Decision-Making, Power BI, Business, Leadership Development

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…868788…834

In summary, here are 10 of our most popular brand management courses

  • Delivering, Promoting, and Sustaining Customer Value: Sage Publications
  • Strategic HR Leadership: Microsoft
  • Medical Office Procedures and Administration Fundamentals: MedCerts
  • Customer Service Professional Skills: Madecraft
  • Networking, Digital Commerce, and Enterprise Systems: John Wiley & Sons
  • Building Scalable Java Microservices with Spring Boot and Spring Cloud: Google Cloud
  • The Truth About Cats and Dogs: The University of Edinburgh
  • Social Media Content and Strategy: Adobe
  • Engineering Project Management: Scope, Time and Cost Management: Rice University
  • Business Information Systems Fundamentals: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok