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    • Branding

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    925 results for "branding"

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      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Marketing, Communication, Brand Management, Influencing, Human Computer Interaction, Journalism, Public Relations, Storytelling, User Experience

      4.4

      (242 reviews)

      Beginner · Course · 1-3 Months

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      Coursera Project Network

      Create a Marketing Moodboard for your brand on Canva

      Skills you'll gain: Advertising, Brand Management, Communication, Creativity, Digital Marketing, Entrepreneurship, Marketing, Research and Design

      Beginner · Guided Project · Less Than 2 Hours

    • Free

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      Yale University

      Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

      Skills you'll gain: Communication, Marketing, Negotiation, Sales, Business Analysis, Critical Thinking, Entrepreneurship, Game Theory, Leadership and Management, Mathematics, Problem Solving, Research and Design, Strategy, Strategy and Operations

      4.9

      (4.5k reviews)

      Mixed · Course · 1-3 Months

    • Free

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      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Design and Product, Marketing, Business Analysis, Customer Analysis, Product Marketing, Product Strategy, Brand Management, Communication, Entrepreneurship, Leadership and Management, Market Analysis, Marketing Management, Sales, Strategy, Strategy and Operations, Innovation, Product Lifecycle, Product Management, Research and Design, Supply Chain Systems, Supply Chain and Logistics

      4.8

      (4.1k reviews)

      Mixed · Course · 1-3 Months

    • Free

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      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Communication, Computer Graphics, Creativity, Entrepreneurship, Human Computer Interaction, Interactive Design, Leadership and Management, Marketing, Research and Design, Sales, Storytelling, Strategy, Strategy and Operations, Writing

      4.7

      (767 reviews)

      Mixed · Course · 1-3 Months

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      Northwestern University

      Leadership Communication for Maximum Impact: Storytelling

      Skills you'll gain: Communication, Entrepreneurship, Leadership and Management, Marketing, Sales, Storytelling, Strategy and Operations

      4.5

      (1.1k reviews)

      Mixed · Course · 1-4 Weeks

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      Duke University

      Decentralized Finance (DeFi) Primitives

      Skills you'll gain: BlockChain, FinTech, Finance, Cryptography, Security Engineering, Theoretical Computer Science

      4.9

      (345 reviews)

      Intermediate · Course · 1-4 Weeks

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      New York Institute of Finance

      Supply Chain Finance Market and Fintech Ecosystem

      Skills you'll gain: Supply Chain and Logistics, Finance, Supply Chain Systems, Banking, Entrepreneurship, Market Research, Operations Management, Research and Design, Strategy and Operations

      4.5

      (62 reviews)

      Intermediate · Course · 1-4 Weeks

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      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Leadership and Management, Brand Management, Marketing, Professional Development, Communication, Public Relations, Advertising, Social Media, Strategy

      4.4

      (183 reviews)

      Intermediate · Course · 1-4 Weeks

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      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Entrepreneurship, Market Analysis, Market Research, Marketing, Research and Design, Brand Management, Business Analysis, Communication, Customer Analysis, Marketing Management, Business Psychology, Design and Product, Marketing Psychology, Media Strategy & Planning, Product Lifecycle, Leadership and Management, Product Marketing

      4.4

      (430 reviews)

      Mixed · Course · 1-4 Weeks

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      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Brand Management, Retail Sales, Customer Success, E-Commerce, Retail Store Operations, Supply Chain and Logistics

      4.9

      (168 reviews)

      Beginner · Course · 1-4 Weeks

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      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Brand Management, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Human Computer Interaction, Marketing, Research and Design, User Experience, User Experience Design, User Research, Human Resources, People Analysis, Customer Relationship Management, Customer Success, Finance, Leadership and Management, Sales, Strategy and Operations

      4.6

      (416 reviews)

      Intermediate · Course · 1-3 Months

    Searches related to branding

    branding and customer experience
    branding: the creative journey
    personal branding
    storytelling in branding and content marketing
    introduction to personal branding
    strategic self-marketing and personal branding
    print and digital elements of design: branding and user experience
    banking
    1234…78

    In summary, here are 10 of our most popular branding courses

    • Storytelling in Branding and Content Marketing: IE Business School
    • Create a Marketing Moodboard for your brand on Canva: Coursera Project Network
    • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
    • Food & Beverage Management: Università Bocconi
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Leadership Communication for Maximum Impact: Storytelling: Northwestern University
    • Decentralized Finance (DeFi) Primitives: Duke University
    • Supply Chain Finance Market and Fintech Ecosystem: New York Institute of Finance
    • Strategic Self-Marketing and Personal Branding: The State University of New York
    • Marketing: Customer Needs and Wants: IESE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Branding

    • Branding is the art of representing a company’s promise to its customers through its advertising, customer service, reputation, and visual logo. Whether you are looking at the corporate branding of organizations or the personal branding of individuals, their brand marketing will seek to answer the same questions - who they are, what they do, why they do it, and who they do it for.

      Branding is thus important because it helps companies to attract new customers and give their employees motivation and purpose, both of which increase that company’s value in the marketplace. Traditionally, the brand identity of an organization would include a distinctive logo, typography, colors, and messaging presented to the customers.

      But in today’s world of digital marketing, brand communication encompasses an expanding number of channels. Utilizing engaging social media strategies, content marketing and influencer marketing, and other innovative techniques allows for creative new opportunities to expand the concept of what branding can be.‎

    • A background in branding can lead to careers in marketing, public relations, advertising, and more. Whether you aspire to be a brand manager at Nike, a digital content manager at Amazon, or a social media specialist at Facebook, an understanding of branding will help you to hone your messaging to connect with customers and audiences in a long-lasting and meaningful way.

      If you are fluent in the language of images, then you could take a leading role in creating the visual assets such as logos that still comprise a major element of branding. Graphic designers create visual concepts to communicate ideas that inform, captivate, and inspire customers. According to the Bureau of Labor Statistics, they have a median salary of $52,110 per year and typically have a bachelor’s degree along with a portfolio demonstrating their creativity and originality. A background in branding allows graphic designers to visually marry client needs with customer preferences.‎

    • Absolutely! Coursera offers online courses and Specializations in branding and related topics like digital marketing, social media marketing, and brand management. Since the learner experience is essential to Coursera’s own branding, you can rest assured that you’ll receive a high quality online education taught by leading experts from top-ranked schools including IE Business School, London Business School, University of Virginia, and the University of Illinois at Urbana-Champaign. You will be doing the same coursework for the same credits as on-campus students, with access to faculty via live virtual office hours, all while paying a significantly lower cost.‎

    • Before you start to learn branding, it’s important to already have a strong interest, skills, or experience in understanding the psychology of marketing, knowledge in how people view brands, some work in product management, and possibly elements of consumer psychology. Other skills that would be useful to have before starting to learn branding would include analytical thinking, solid communication and presentation talents, and possibly graphic design background. When you excel at some of these skills, you will have the right kind of experience to learn branding. Working in branding means you have insights into building brand awareness from a company-wide perspective.‎

    • The kinds of people who are best suited for roles in branding are creative professionals who can strategize creatively about a brand on one hand while using deep analytical thinking about the effects or impact that might occur from changes to a brand. Shoppers can get attached to brands, and it’s the role of a strategic, creative, and confident branding professional to communicate these concepts clearly and concisely. People who are well suited for work in branding are likely to communicate ideas well, show leadership qualities, and have good planning and organizational instincts.‎

    • If you are a person who loves to analyze brands while watching the Super Bowl commercials, for instance, then you might be a good fit to work in branding. Of course, you might also need to be passionate about brands and companies, know why brands exist in the way they do, and be open to explaining what benefits a brand might offer. Much of this work would involve good analytical ability, solid communications skills, good consumer knowledge, and smart internet literacy as well. If all of these aspects are in your interest levels, then learning about branding may indeed be right for you. Working in branding is a key role in many companies. If you have the enthusiasm and passion for the role, then it may be in your best interests to make that a career goal.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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