Competitive strategy courses can help you learn market positioning, competitive analysis, value proposition development, and strategic planning. You can build skills in identifying industry trends, assessing competitor strengths and weaknesses, and crafting effective business strategies. Many courses introduce tools like SWOT analysis, Porter’s Five Forces, and business model canvases, that support evaluating market dynamics and shaping strategic decisions.
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Strategic Thinking, Cost Reduction, Organizational Strategy, Product Strategy, Market Analysis, Value Propositions, Strategic Decision-Making, Cost Benefit Analysis, Cost Accounting, Market Opportunities, Business Analysis, Analysis, Operations Management, Resource Management, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Agentic Workflows, Prompt Patterns, Generative AI, AI Enablement, AI Orchestration, AI Product Strategy, Workflow Management, Prompt Engineering Tools, Multimodal Prompts, OpenAI, Agentic systems, AI Personalization, Thought Leadership, Artificial Intelligence and Machine Learning (AI/ML), Strategic Decision-Making, Responsible AI, Business Strategy
Beginner · Specialization · 3 - 6 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Organizational Change, Analysis
Intermediate · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Organizational Change
Beginner · Specialization · 3 - 6 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing
Mixed · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Strategic Planning, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Business Strategies, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Market Analysis, Value Propositions, Innovation
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Value Propositions, Analysis, Innovation
Beginner · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Strategic Partnership, Business Strategy, Strategic Thinking, Game Theory, Competitive Analysis, New Product Development, Strategic Decision-Making, Go To Market Strategy, Product Design, Innovation, Market Analysis
Mixed · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis
Mixed · Course · 1 - 4 Weeks
Competitive strategy refers to the actions and decisions that a business undertakes to gain a competitive advantage in its industry. It involves understanding the market landscape, identifying competitors, and determining how to position a company effectively to attract customers and outperform rivals. This strategic approach is crucial because it helps organizations navigate challenges, capitalize on opportunities, and ensure long-term sustainability in a competitive environment.‎
Careers in competitive strategy can vary widely across industries. Some potential job titles include strategic analyst, business development manager, market research analyst, and product manager. These roles often involve analyzing market trends, developing strategic plans, and implementing initiatives that enhance a company's competitive position. Professionals in this field are essential for guiding organizations in making informed decisions that align with their strategic goals.‎
To excel in competitive strategy, several key skills are essential. These include analytical thinking, market research proficiency, strategic planning, and effective communication. Additionally, understanding financial metrics and having a grasp of competitive analysis tools can significantly enhance your ability to develop and implement successful strategies. Continuous learning and adaptability are also important, as market dynamics can change rapidly.‎
There are numerous online courses available for those interested in competitive strategy. Some notable options include the Competitive Strategy course, which provides foundational knowledge, and the Advanced Competitive Strategy course for those looking to deepen their understanding. Additionally, the Competitive Strategy and Organization Design Specialization offers a comprehensive curriculum for learners seeking a structured approach.‎
Yes. You can start learning competitive strategy on Coursera for free in two ways:
If you want to keep learning, earn a certificate in competitive strategy, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
Learning competitive strategy involves a combination of theoretical knowledge and practical application. Start by enrolling in foundational courses that cover key concepts and frameworks. Engage with case studies to see how strategies are applied in real-world scenarios. Additionally, participating in discussions and networking with peers can provide diverse perspectives and enhance your understanding.‎
Typical topics covered in competitive strategy courses include market analysis, competitive positioning, strategic planning frameworks, and the evaluation of business models. Courses may also explore case studies of successful companies, the role of innovation in strategy, and the impact of digital transformation on competitive dynamics.‎
For training and upskilling employees in competitive strategy, courses like the Competitive Strategy and Organization Design Specialization and the Business Strategy Specialization are excellent choices. These programs provide comprehensive insights and practical tools that can help teams develop effective strategies tailored to their organizational goals.‎