What are the best content writing courses on Coursera?

Popular courses include The Strategy of Content Marketing from UC Davis and Good with Words: Writing and Editing from the University of Michigan . These programs teach how to plan, write , and optimize content for web , marketing , and business communication.

Can I learn content writing for free on Coursera?

Yes. Many content writing courses offer a free audit option, which allows you to access video lessons and reading materials at no cost. You’ll need to upgrade or apply for financial aid to complete graded assignments or earn a certificate.

What will I learn in a content writing course?

You’ll learn how to write clearly and persuasively for online audiences, structure articles and blog posts, apply SEO strategies, and develop a consistent tone and brand voice. Some courses also cover editing , storytelling , and content strategy .

Do I need a writing background to take a content writing course?

Not at all. Many Coursera courses are designed for beginners and guide you through writing basics and digital best practices. More advanced learners can focus on specialized topics like UX writing, email copy, or B2B content.

Can Coursera’s content writing courses help me get a job or freelance work?

Yes. Content writing is a growing field across industries like marketing , publishing , tech, and e-commerce . A Coursera course can help you build writing samples, strengthen your portfolio, and earn certificates that show your skills to clients or employers.

Top Content Writing Courses - Learn Content Writing Online

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Find the Best Content Writing Course for Your Goals

Status: Free Trial
Arizona State University
Sustainability Challenges for the Planet and Employers
Skills you'll gain: Sustainability Reporting, Waste Minimization, Interactive Learning, Corporate Sustainability, Student Engagement, Environment, Environmental Issue, Key Performance Indicators (KPIs), Environment and Resource Management, Environmental Social And Corporate Governance (ESG), Process Analysis, Action Oriented, Peer Review, Presentations
4.5
Rating, 4.5 out of 5 stars
18 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Cómo crear historias para Instagram y Facebook usando Canva
Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Content Creation, Graphic and Visual Design Software, Design, Graphic Design
4.5
Rating, 4.5 out of 5 stars
44 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Instructor Network
GenAI for Account Executives
Skills you'll gain: Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, Sales Management, Market Analysis, Market Trend, Client Services, Workflow Management, Prompt Engineering, Innovation, Business Ethics, Customer Relationship Management, Automation
4.6
Rating, 4.6 out of 5 stars
7 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Create Engaging Presentations with Easelly
Skills you'll gain: Education Software and Technology
4.7
Rating, 4.7 out of 5 stars
42 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Understand Best Practices with Canvas
Skills you'll gain: Learning Management Systems, Information Architecture, Content Management
4.8
Rating, 4.8 out of 5 stars
32 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Social Media Campaigns with AI: From Strategy to Design
Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
Microsoft
Data Visualization and Reporting with Generative AI
Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization, Infographics, Data Visualization Software, Business Reporting, Data Ethics, Data-Driven Decision-Making, Generative AI, Web Content Accessibility Guidelines, Artificial Intelligence
4.6
Rating, 4.6 out of 5 stars
9 reviews
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Введение в HTML5
Skills you'll gain: Hypertext Markup Language (HTML), Web Development Tools, Web Content Accessibility Guidelines, Web Design and Development, Front-End Web Development, Semantic Web, Cascading Style Sheets (CSS), Web Servers, File Transfer Protocol (FTP)
4.9
Rating, 4.9 out of 5 stars
21 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
Simplilearn
Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Awareness, Content Creation, Target Audience
4.2
Rating, 4.2 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Build Customizable Sales Presentation Graphics using Canva
Skills you'll gain: Data Visualization, Sales Process, Sales Presentations, Customer Relationship Management (CRM) Software, Target Market, Target Audience, Market Analysis, Presentations, User Accounts
4.7
Rating, 4.7 out of 5 stars
26 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
UX and Interface Design for Embedded Systems
Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, Human Computer Interaction, Persona (User Experience), Usability Testing, User Centered Design, Embedded Systems, Wireframing, Prototyping, Unified Modeling Language
4.3
Rating, 4.3 out of 5 stars
16 reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
SQL CASE Statements
Skills you'll gain: PostgreSQL, SQL, Query Languages, Data Transformation, Data Manipulation, Database Development
4.5
Rating, 4.5 out of 5 stars
30 reviews
Advanced · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular content writing courses

Sustainability Challenges for the Planet and Employers: Arizona State University
Cómo crear historias para Instagram y Facebook usando Canva: Coursera Project Network
GenAI for Account Executives: Coursera Instructor Network
Create Engaging Presentations with Easelly: Coursera Project Network
Understand Best Practices with Canvas: Coursera Project Network
Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
Data Visualization and Reporting with Generative AI: Microsoft
Введение в HTML5: University of Michigan
Social Media Marketing: Simplilearn
Build Customizable Sales Presentation Graphics using Canva: Coursera Project Network

Content Writing Courses