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    • Content Writing

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    248 results for "content writing"

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      University of Amsterdam

      Quantitative Methods

      Skills you'll gain: Probability & Statistics, General Statistics, Correlation And Dependence, Research and Design, Basic Descriptive Statistics, Experiment, Estimation, Probability Distribution, Statistical Tests

      4.7

      (2.2k reviews)

      Mixed · Course · 1-3 Months

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      Parsons School of Design, The New School

      Fashion Systems

      Skills you'll gain: Design and Product, Entrepreneurship, Business Design, Product Lifecycle, Research and Design, Strategy and Operations, Brand Management, Marketing, Product Management, Supply Chain and Logistics, Adaptability, Business Analysis, Business Process Management, Business Psychology, Business Transformation, Innovation, Leadership and Management, Problem Solving, Product Development, Product Marketing, Supplier Relationship Management, Supply Chain Systems, Communication, Operating Systems, Social Media, Systems Design, Theoretical Computer Science

      4.7

      (143 reviews)

      Intermediate · Course · 1-4 Weeks

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      Parsons School of Design, The New School

      Fashion Design

      Skills you'll gain: Research and Design, Design and Product, Leadership and Management, Collaboration, Communication, Entrepreneurship, Innovation, Marketing, Brand Management, Business Psychology, Creativity, Culture, Forecasting, Operations Management, Operations Research, Probability & Statistics, Strategy and Operations, Supply Chain Systems, Supply Chain and Logistics

      4.6

      (156 reviews)

      Intermediate · Course · 1-4 Weeks

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      University of Michigan

      Speaking and Presenting: Poise

      Skills you'll gain: Communication, Business Communication

      4.6

      (90 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Minnesota

      Analysis for Business Systems

      Skills you'll gain: Business Analysis, Entrepreneurship, Leadership and Management

      4.8

      (485 reviews)

      Beginner · Course · 1-3 Months

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      University of Leeds

      Major Engineering Project Performance

      Skills you'll gain: Leadership and Management, Project Management, Strategy and Operations, Performance Management

      4.7

      (862 reviews)

      Intermediate · Course · 1-3 Months

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      University of California, Irvine

      Managing Project Risks and Changes

      Skills you'll gain: Project Management, Strategy and Operations, Leadership and Management, Collaboration, Communication, Risk Management, Change Management, Finance, Financial Management, Probability & Statistics

      4.7

      (8.8k reviews)

      Mixed · Course · 1-3 Months

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      Free

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      University of Virginia

      Age of Jefferson

      4.7

      (428 reviews)

      Beginner · Course · 1-3 Months

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      Free

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      The Hong Kong University of Science and Technology

      Social Science Approaches to the Study of Chinese Society Part 2

      4.7

      (18 reviews)

      Beginner · Course · 1-3 Months

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      University of Illinois at Urbana-Champaign

      Tools for Exploratory Data Analysis in Business

      Skills you'll gain: Data Analysis, Data Visualization, Business Analysis, Data Management, Exploratory Data Analysis, Probability & Statistics, Big Data, R Programming, Statistical Programming

      4.8

      (29 reviews)

      Beginner · Course · 1-4 Weeks

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      Meta

      Working with Data in iOS

      Skills you'll gain: Mobile Development, Swift Programming, Computer Programming, Data Management, Computer Networking, Data Model, Javascript, Network Model, Software Architecture, Software Engineering, Theoretical Computer Science, Web Development, iOS Development, Django (Web Framework)

      4.4

      (7 reviews)

      Intermediate · Course · 1-4 Weeks

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      The University of Sydney

      Academic Skills for University Success: Capstone

      Skills you'll gain: Business Analysis, Communication, Critical Thinking, Entrepreneurship, Leadership and Management, Problem Solving, Research and Design, Strategy and Operations

      4.9

      (1.3k reviews)

      Mixed · Course · 1-3 Months

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    In summary, here are 10 of our most popular content writing courses

    • Quantitative Methods: University of Amsterdam
    • Fashion Systems: Parsons School of Design, The New School
    • Fashion Design: Parsons School of Design, The New School
    • Speaking and Presenting: Poise: University of Michigan
    • Analysis for Business Systems: University of Minnesota
    • Major Engineering Project Performance: University of Leeds
    • Managing Project Risks and Changes: University of California, Irvine
    • Age of Jefferson: University of Virginia
    • Social Science Approaches to the Study of Chinese Society Part 2: The Hong Kong University of Science and Technology
    • Tools for Exploratory Data Analysis in Business: University of Illinois at Urbana-Champaign

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Frequently Asked Questions about Content Writing

    • Content writing is the creation of content specifically for internet channels, including blogs, social media, e-commerce sites, and more. In the context of the Web, “content” means information that is targeted towards the interests of a desired audience. Because good content writing can improve search engine optimization (SEO) rankings, reach famous influencers, and otherwise increase the prominence of a brand, content marketing has become an important part of marketing and communications strategy for many companies.

      While writing for content marketing is similar to traditional copywriting in advertising, it is different in both form and function. Blogs and other pieces of content writing are often hundreds or thousands of words, and seek to deliver free, valuable content to your audience with a goal of attracting them and ultimately turning them into customers. Copywriting is typically focused on shorter advertisements, webpage design elements, and emails that aim to convince the audience to take a specific action like buying a product or signing up for a mailing list.

      Despite these differences, content writing and copywriting both rely on many of the same types of good writing skills. Like copywriters, content writers must be able to write with both creativity and clarity, and they must possess excellent editing skills to meet word counts and keep their finished product focused on the goal. And, in the words of leading content writing site Copyblogger, the top professionals in this field must “combine strategic copywriting with great content to get the best of both worlds”.‎

    • If you are a writer interested in working in the world of advertising and marketing, a background in content marketing has become an essential part of the job description in the 21st century. With strong writing and editing skills, this career path can offer you fast-paced and engaging work as well as good pay.

      Alternatively, if you have an understanding of how content writing fits within today’s marketing landscape, you may become a marketing research analyst or marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs pay a median wage of $135,900 per year, and “advertising managers who can navigate the digital world should have the best prospects.”‎

    • Yes, you can! Content writing is native to the internet, just like Coursera’s industry-leading online learning platform. With Coursera, you can take courses covering every aspect of the digital marketing world, including content writing, from top-ranked schools like Northwestern University, and University of Michigan. You can even take a course on content marketing jointly presented by University of California Davis and Copyblogger, a leading authority in the field.‎

    • Some of the skills or experience you may need to already have before learning content marketing include having the ability to clearly communicate through writing, proficiency working on a computer, and being comfortable researching information on the internet. If you can complete short- and long-term projects quickly, you may already have some of the skills needed to learn content writing. If you have done any copywriting, SEO and keyword research, or marketing, you may already have the experience needed to learn cutting-edge content writing strategies and techniques. In addition, if you have any experience using content management systems or other emerging digital delivery platforms and technologies, you could be well on your way to learning content writing.‎

    • There are many career paths for someone who studied content writing, including writing, editing, and content creation for a vast array of online websites. The most common career path for a content writer includes becoming a web content provider for online publications, e-commerce sites, and blogs. Another common career path for someone in content writing is to become a paid social media contributor, better known as an influencer. There are still plenty of traditional career paths for someone in content writing, such as marketing and journalism, but the content will be posted online instead of only published in print.‎

    • The topics you can study that are related to content writing may include advanced SEO strategies, social media marketing and management, Google Ads, and Google Analytics. If you are planning to open or run a social media site, blog, or e-commerce site, brand management is another topic to consider studying.‎

    • The types of places that hire people with a background in content writing include any company or agency that requires a solid and consistent online presence through online content, also known as campaigns. Places that need content writers can range from hospitals and health care providers to educational facilities, local businesses, and national retailers. Oftentimes, the types of places that hire content writers offer work that is remote because it is done on the internet.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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