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    • Content Writing

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    231 results for "content writing"

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      Codio

      Java Basic Structures: Arrays, Strings, and Files

      Skills you'll gain: Computer Programming, Mobile Development, Communication, Computer Science, Data Management, Data Structures, Data Warehousing, Java Programming, Javascript, Journalism, Theoretical Computer Science, Web Development

      4.6

      (22 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Minnesota

      Introduction to Software Testing

      Skills you'll gain: Computer Science, Software Engineering, Software Testing, Computer Programming, Java Programming, Computer Programming Tools, Entrepreneurship, Market Research, Mobile Development, Research and Design

      4.4

      (559 reviews)

      Intermediate · Course · 1-4 Weeks

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      Coursera Project Network

      Complex Retrieval Queries in MySQL Workbench

      Skills you'll gain: Cloud Computing, Data Management, Databases, Design and Product, Kubernetes, SQL, Statistical Programming, Technical Product Management

      4.4

      (46 reviews)

      Intermediate · Guided Project · Less Than 2 Hours

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      University System of Georgia

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Business Communication, Communication, Writing, Networking Hardware

      4.3

      (375 reviews)

      Mixed · Course · 1-3 Months

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      Michigan State University

      Transmedia Writing

      Skills you'll gain: Communication, Creativity, Entrepreneurship, Human Computer Interaction, Research and Design, User Experience, Writing

      4.3

      (52 reviews)

      Beginner · Course · 1-3 Months

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      Northwestern University

      Content Strategy for Professionals: Ensuring Your Content's Impact

      Skills you'll gain: Accounting, Big Data, Business Analysis, Business Psychology, Communication, Data Analysis, Data Management, Entrepreneurship, Financial Analysis, General Statistics, Human Learning, Influencing, Leadership and Management, Marketing, Planning, Probability & Statistics, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, Writing

      4.6

      (169 reviews)

      Mixed · Course · 1-4 Weeks

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      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Communication, Writing, Business Communication

      4.5

      (306 reviews)

      Mixed · Course · 1-3 Months

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      Wesleyan University

      Writing Stories About Ourselves

      Skills you'll gain: Communication, Writing

      4.2

      (86 reviews)

      Beginner · Course · 1-4 Weeks

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      University of California San Diego

      Learn to Teach Java: Writing Classes and Arrays

      Skills you'll gain: Computer Programming

      4.8

      (13 reviews)

      Beginner · Course · 1-3 Months

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      Northwestern University

      Content Strategy for Professionals: Capstone Project

      Skills you'll gain: Communication, Computer Networking, Digital Marketing, Entrepreneurship, Influencing, Leadership and Management, Marketing, Network Model, Sales, Social Media, Strategy, Strategy and Operations, Writing

      4.6

      (55 reviews)

      Intermediate · Course · 1-4 Weeks

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      Coursera Project Network

      Editing Table of Content and Layouts in Microsoft Word

      Skills you'll gain: Business Communication, Communication, Data Management, Data Warehousing, Extract, Transform, Load, Media Production, Business Development, Visualization (Computer Graphics)

      4.4

      (12 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Arizona State University

      ELL Success in the Content Classroom: Capstone Project

      Skills you'll gain: Business Psychology, Entrepreneurship, Human Learning, Human Resources, Leadership and Management, People Development, Planning, Supply Chain and Logistics

      4.6

      (9 reviews)

      Mixed · Course · 1-3 Months

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    In summary, here are 10 of our most popular content writing courses

    • Java Basic Structures: Arrays, Strings, and Files: Codio
    • Introduction to Software Testing: University of Minnesota
    • Complex Retrieval Queries in MySQL Workbench: Coursera Project Network
    • Writing Professional Email and Memos (Project-Centered Course): University System of Georgia
    • Transmedia Writing: Michigan State University
    • Content Strategy for Professionals: Ensuring Your Content's Impact: Northwestern University
    • English for Effective Business Writing: The Hong Kong University of Science and Technology
    • Writing Stories About Ourselves: Wesleyan University
    • Learn to Teach Java: Writing Classes and Arrays: University of California San Diego
    • Content Strategy for Professionals: Capstone Project: Northwestern University

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Frequently Asked Questions about Content Writing

    • Content writing is the creation of content specifically for internet channels, including blogs, social media, e-commerce sites, and more. In the context of the Web, “content” means information that is targeted towards the interests of a desired audience. Because good content writing can improve search engine optimization (SEO) rankings, reach famous influencers, and otherwise increase the prominence of a brand, content marketing has become an important part of marketing and communications strategy for many companies.

      While writing for content marketing is similar to traditional copywriting in advertising, it is different in both form and function. Blogs and other pieces of content writing are often hundreds or thousands of words, and seek to deliver free, valuable content to your audience with a goal of attracting them and ultimately turning them into customers. Copywriting is typically focused on shorter advertisements, webpage design elements, and emails that aim to convince the audience to take a specific action like buying a product or signing up for a mailing list.

      Despite these differences, content writing and copywriting both rely on many of the same types of good writing skills. Like copywriters, content writers must be able to write with both creativity and clarity, and they must possess excellent editing skills to meet word counts and keep their finished product focused on the goal. And, in the words of leading content writing site Copyblogger, the top professionals in this field must “combine strategic copywriting with great content to get the best of both worlds”.‎

    • If you are a writer interested in working in the world of advertising and marketing, a background in content marketing has become an essential part of the job description in the 21st century. With strong writing and editing skills, this career path can offer you fast-paced and engaging work as well as good pay.

      Alternatively, if you have an understanding of how content writing fits within today’s marketing landscape, you may become a marketing research analyst or marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs pay a median wage of $135,900 per year, and “advertising managers who can navigate the digital world should have the best prospects.”‎

    • Yes, you can! Content writing is native to the internet, just like Coursera’s industry-leading online learning platform. With Coursera, you can take courses covering every aspect of the digital marketing world, including content writing, from top-ranked schools like Northwestern University, and University of Michigan. You can even take a course on content marketing jointly presented by University of California Davis and Copyblogger, a leading authority in the field.‎

    • Some of the skills or experience you may need to already have before learning content marketing include having the ability to clearly communicate through writing, proficiency working on a computer, and being comfortable researching information on the internet. If you can complete short- and long-term projects quickly, you may already have some of the skills needed to learn content writing. If you have done any copywriting, SEO and keyword research, or marketing, you may already have the experience needed to learn cutting-edge content writing strategies and techniques. In addition, if you have any experience using content management systems or other emerging digital delivery platforms and technologies, you could be well on your way to learning content writing.‎

    • There are many career paths for someone who studied content writing, including writing, editing, and content creation for a vast array of online websites. The most common career path for a content writer includes becoming a web content provider for online publications, e-commerce sites, and blogs. Another common career path for someone in content writing is to become a paid social media contributor, better known as an influencer. There are still plenty of traditional career paths for someone in content writing, such as marketing and journalism, but the content will be posted online instead of only published in print.‎

    • The topics you can study that are related to content writing may include advanced SEO strategies, social media marketing and management, Google Ads, and Google Analytics. If you are planning to open or run a social media site, blog, or e-commerce site, brand management is another topic to consider studying.‎

    • The types of places that hire people with a background in content writing include any company or agency that requires a solid and consistent online presence through online content, also known as campaigns. Places that need content writers can range from hospitals and health care providers to educational facilities, local businesses, and national retailers. Oftentimes, the types of places that hire content writers offer work that is remote because it is done on the internet.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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