Skills you'll gain: Marketing, Accounting, Big Data, Business Analysis, Data Analysis, Data Management, Digital Marketing, E-Commerce, Entrepreneurship, Financial Analysis, Leadership and Management, Sales, Strategy, Strategy and Operations
Beginner · Course · 1-4 Weeks
Skills you'll gain: Marketing, Digital Marketing, Sales, E-Commerce, Communication, Entrepreneurship, Data Management, Market Research, Research and Design, Accounting, Big Data, Business Analysis, Data Analysis, Financial Analysis, Strategy and Operations, Social Media, Brand Management, Leadership and Management, Strategy, Search Engine Optimization, Back-End Web Development, Data Model, Market Analysis, Marketing Management, Media Strategy & Planning, Web Development, Influencing, Operations Management, Project Management, Public Relations
Beginner · Professional Certificate · 3-6 Months
Skills you'll gain: Marketing, Communication, Marketing Management, Advertising Sales, Digital Marketing, Influencing, Media Strategy & Planning, Advertising, Finance, Market Research, Media Production, Public Relations, Research and Design, Sales, Search Engine Optimization, Social Media, Web Design, Web Development, Back-End Web Development, Big Data, Entrepreneurship, Leadership and Management, Strategy, Strategy and Operations, Supply Chain and Logistics
Beginner · Course · 1-4 Weeks
Skills you'll gain: Communication, Marketing, Marketing Management, Brand Management, Behavioral Economics, Business Analysis, Business Psychology, Customer Analysis, Entrepreneurship, Leadership and Management, Market Analysis, Market Research, Research and Design, Sales, Strategy, Strategy and Operations
Mixed · Course · 1-3 Months
CRM is an acronym for customer relationship management, which is a process, methodology, and cloud-based technology used in small to large organizations to manage interactions with customers. At the heart of CRM is the philosophy of putting the customer first. Companies use a CRM system to manage a database for business leads and contacts, organize customer data, track customer interactions, and hopefully improve its profitability from efficient use of this tool. A good CRM system gives companies a strategy for the future and a platform to help them strive for targets for their sales, business objectives, and profitability. CRM can also be used within companies to build relationships and streamline processes in internal groups like customer service, human resources, software development, and supply chain management.
It's valuable to learn CRM to gain a fundamental understanding of data management, data security, and the steps involved for companies to communicate with customers. You may learn the ins and outs of branding, marketing tools, and sales promotions techniques to create sales with customers. If you have an interest in working in a company’s sales and marketing area, you may likely be required to have a thorough understanding of what CRM is, how it works, and how you can help a company with its use.
The types of jobs you can get with knowing Customer Relationship Management (CRM) may include roles in customer success, customer support, and client relationships. Other jobs in marketing require knowledge of CRM as part of its work, including content marketer, product marketing, and client success manager. If you have experience working with the CRM platform Salesforce, you may have a greater chance of finding a CRM job, as Salesforce is the dominant leader in the CRM market, making up over 30 percent of the market.
Taking online courses for CRM knowledge can help you understand the importance of maintaining a record of customer communications in business. Learning CRM in online courses could help you learn about the software and associated tools used in modern customer data collection. You may also learn how to make better business decisions and use sharper marketing tactics as a result of having a history of customer analytics. When you learn CRM, you may be equipping yourself with skills in product marketing and customer success that you can use in other jobs that you may work.