• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • E

    EDUCBA

    Credit Default Prediction with Python: Apply & Analyze

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Preprocessing, Predictive Modeling, Risk Modeling, Decision Tree Learning, Credit Risk, Model Training, Predictive Analytics, Feature Engineering, Logistic Regression, Data Analysis, Data-Driven Decision-Making, Model Optimization, Applied Machine Learning, Risk Analysis, Financial Analysis, Machine Learning Methods, Performance Analysis

    5 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (12) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    How To Start An Ecommerce Business: Amazon, Ads & SEO

    Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    OpenAI Assistant: Create a Code to UML-Diagram generator

    Skills you'll gain: OpenAI API, ChatGPT, Unified Modeling Language, OpenAI, LLM Application, AI Integrations, Generative AI Agents, AI Workflows, Diagram Design, Prompt Engineering, Software Visualization, Technical Communication, User Story

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IE Business School

    Beyond the Obvious: How to Think in the Age of Generative AI

    Skills you'll gain: Critical Thinking, Critical Thinking and Problem Solving, Deductive Reasoning, Independent Thinking, AI literacy, Logical Reasoning, Analytical Skills, Generative AI, Empathy, Trend Analysis, Cognitive flexibility, Research, Lifelong Learning, Bayesian Statistics, Data Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Voice AI: Introduction to Building Voice Applications

    Skills you'll gain: Case Studies, Experience Design, Business Solutions, User Experience Design, User Experience, Natural Language Processing, Application Programming Interface (API), Interaction Design, Application Deployment, AI Integrations, Application Development, Artificial Intelligence, Systems Integration, Scalability, Software Testing

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Bases de Datos NoSQL en Azure

    Skills you'll gain: NoSQL, Microsoft Azure, Data Store, Cloud Storage, File Management, Database Management, Data Storage Technologies, Database Management Systems, Data Integration, Data Storage, Database Development, Cloud Services, File Systems, Query Languages, Cloud Platforms

    4.7 stars, 7 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (7) · Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Consumer Psychology and Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Customer Analysis, Customer Insights, Market Research, Target Market, Marketing, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Marketing Strategy and Techniques, Branding, Culture, Psychology

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    ML: Build, Train, Justify Models

    Skills you'll gain: Model Training, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Statistical Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Statistical Modeling, Predictive Analytics, Technical Communication

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Dataprep: Qwik Start

    Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Data Manipulation, Data Quality, Data Analysis, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Analyze and Visualize Data Using Power BI

    Skills you'll gain: Data Presentation, Dashboard Creation, Business Reporting, Business Intelligence Software, Data Analysis Software

    4.8 stars, 18 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (18) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    TensorFlow Prediction: Identify Penguin Species

    Skills you'll gain: Model Evaluation, Data Preprocessing, Model Training, Tensorflow, Applied Machine Learning, Feature Engineering, Decision Tree Learning, Data Cleansing, Machine Learning, Predictive Modeling, Random Forest Algorithm, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

1…419420421…553

In summary, here are 10 of our most popular customer analytics courses

  • Credit Default Prediction with Python: Apply & Analyze: EDUCBA
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • How To Start An Ecommerce Business: Amazon, Ads & SEO: Alex Genadinik
  • OpenAI Assistant: Create a Code to UML-Diagram generator: Coursera
  • Beyond the Obvious: How to Think in the Age of Generative AI: IE Business School
  • Voice AI: Introduction to Building Voice Applications: Coursera
  • Bases de Datos NoSQL en Azure: Coursera
  • Consumer Psychology and Marketing Decisions: EDUCBA
  • ML: Build, Train, Justify Models: Coursera
  • Dataprep: Qwik Start: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok